考虑脑区脑电情感特征的产品情感化设计研究

史丰硕; 谢黎; 王雨晴; 郭建文

doi:10.19554/j.cnki.1001-3563.2025.14.008

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (14) : 76-87. DOI: 10.19554/j.cnki.1001-3563.2025.14.008

工业设计

考虑脑区脑电情感特征的产品情感化设计研究

史丰硕, 谢黎, 王雨晴, 郭建文^*

作者信息 +

Emotional Design of Products Considering the EEG Emotional Characteristics of Brain Regions

SHI Fengshuo, XIE Li, WANG Yuqing, GUO Jianwen^*

Author information +

文章历史 +

摘要

目的以手表产品为例,探究不同脑区情感特征和多模态组合对产品评价的影响以提高评价的精细度和准确度。方法基于脑电信号的情感识别确立手表产品的情感评价基准,开展脑电信号与不同生理信号的多模态组合以及四大脑区和额叶脑区下左右全脑的情感信号特征实验,基于支持向量机构建手表产品的最优情感评价模型,并进行应用验证。结果四大脑区下左脑区的脑电信号、心电信号、皮电信号和感性意象组合的评价体系取得最优效果,准确率达到了81.25%。结论表明了多模态信息融合的有效性和四大脑区下左脑区的脑电信号能够提供更多的情感价值信息,为深入理解情感化设计提供了新的研究视角。

Abstract

The work aims to explore the effects of emotional characteristics and multimodal combinations of different brain regions on product evaluation by taking watch products as an example, so as to improve the fineness and accuracy of evaluation. Based on the emotion recognition of EEG signals, the emotion evaluation benchmark of watch products was established, and the experiments were carried out to the multimodal combination of EEG signals and different physiological signals and the emotion signal characteristics of the left and right whole brains under the four brain regions and frontal brain regions. Based on the support vector mechanism, the optimal emotion evaluation model of watch products was established and verified by application. The evaluation system of the combination of EEG signals, ECG signals, electrodermal signals and perceptual images in the left brain region of the lower four brain regions achieved the best results, with an accuracy rate of 81.25%. It is shown that the effectiveness of multimodal information fusion and the EEG signals of the left brain region under the four brain regions can provide more emotional value information, which provides a new research perspective for in-depth understanding of emotional design.

导出引用

史丰硕, 谢黎, 王雨晴, 郭建文. 考虑脑区脑电情感特征的产品情感化设计研究[J]. 包装工程（设计栏目）. 2025, 46(14): 76-87 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.008

SHI Fengshuo, XIE Li, WANG Yuqing, GUO Jianwen. Emotional Design of Products Considering the EEG Emotional Characteristics of Brain Regions[J]. Packaging Engineering. 2025, 46(14): 76-87 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.008

中图分类号： TB472

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