面向儿童的博物馆游戏化观览服务系统设计

柳奕鸣; 高琳; 李佳欣

doi:10.19554/j.cnki.1001-3563.2025.14.020

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (14) : 186-198. DOI: 10.19554/j.cnki.1001-3563.2025.14.020

工业设计

面向儿童的博物馆游戏化观览服务系统设计

柳奕鸣, 高琳^*, 李佳欣

作者信息 +

Gamification Design of Museum Visiting Service System for Children

LIU Yiming, GAO Lin^*, LI Jiaxin

Author information +

文章历史 +

摘要

目的当前儿童参观博物馆的体验较差,通过游戏化策略介入服务设计来改善博物馆儿童的观览体验,提高儿童主动观览意愿。方法首先,运用服务设计的思维和方法,通过用户访谈、用户旅程图和调查问卷对河南博物院学龄儿童观览现状进行调研,从情感层和感官层分析儿童观览博物馆时的心理特点和博物馆的展陈特点,总结出服务中的痛点。其次,将提高儿童主动参与作为切入点,定义游戏化设计原则,构建出基于DMC系统的游戏化模型并采用八角行为分析法该模型进行分析和优化。结果设计出适配学龄儿童情感和感官需求的博物馆游戏化观览服务系统,并以“博乐游”APP设计实践为例进行了具体阐述,得到了被测者的认可。结论在服务中介入游戏化,在提升用户参与、兴趣维持和体验质量等方面是一种行之有效的方法,可以有效改善博物馆儿童的观览体验,增强儿童对文化知识的吸收效率,提高其主动观览意愿。

Abstract

Currently, since the children's experience of visiting museums is poor, the work aims to improve children's experience of visiting museums and increase their willingness to visit museums on their own initiative through the intervention of gamification strategy in service design. Firstly, with the thinking and methods of service design, the current situation of school-age children's visit in Henan Museum was investigated through user interviews, user journey maps and questionnaires and the children's psychological characteristics in visiting museums and the exhibition characteristics of museums were analyzed from the emotional and sensory layers, thus summarizing the pain points in the service. Then, with the improvement of children's active participation as the entry point, the principles of gamification design were defined, a gamification model based on the DMC system was constructed, and the octagonal behavioral analysis method was adopted to analyze and optimize the model. A museum gamification service system in line with the emotional and sensory needs of school-age children was designed, and elaborated with the example of the "Bole Tour" APP design practice, which was approved by the test subjects. The intervention of gamification in the service is an effective way to improve user participation, interest maintenance and experience quality, which can effectively improve the museum visiting experience of children, enhance the efficiency of children's absorption of cultural knowledge, and increase their willingness to visit the museum actively.

导出引用

柳奕鸣, 高琳, 李佳欣. 面向儿童的博物馆游戏化观览服务系统设计[J]. 包装工程（设计栏目）. 2025, 46(14): 186-198 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.020

LIU Yiming, GAO Lin, LI Jiaxin. Gamification Design of Museum Visiting Service System for Children[J]. Packaging Engineering. 2025, 46(14): 186-198 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.020

中图分类号： TB482

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