目的 探究花山岩画文化基因应用于现代文创产品的创新设计方法,拓展花山岩画文化的传承路径。方法 运用模因理论挖掘花山岩画的造型、构图和色彩等艺术特征,提取花山岩画文化基因;采用层次分析法构建基因结构模型,筛选权重较高的花山岩画文化基因,实现基因筛选;基于筛选结果,利用形状文法对权重较高的文化基因进行形状推演,获得新图形;提出在文创设计中“装饰艺术延伸的物境体验、文化场景互动的情境体验、文化意蕴传承的意境体验”等创新应用路径。结论 设计实践证明,应用层次分析法和形状文法可以有效地实现花山岩画文化基因的筛选和创新设计应用,实现产品物镜、情境与意境的综合体验,既为花山岩画的传播与创新拓展路径,又为文创产品设计提供参考。
Abstract
The work aims to explore the innovative design method of Huashan rock painting culture genes applied to modern cultural and creative products, and expand the inheritance path of Huashan rock painting culture. The meme theory was used to excavate the artistic features of Huashan rock painting, such as shape, composition and color, and extract the cultural genes of Huashan rock painting. The analytic hierarchy process was used to construct the gene structure model, and the high-weight Huashan rock painting cultural genes were screened to achieve gene screening. Based on the selection results, the shape grammar was used to deduce the shape of high-weight memes, and a new pattern was obtained. The innovative application paths in cultural and creative design were put forward, such as "the extended experience of decorative art, the situational experience of cultural scene interaction, and the artistic conception experience of cultural connotation inheritance". Design practice has proved that the application of analytic hierarchy process (AHP) and shape grammar can effectively realize the selection and innovative design application of Huashan rock painting cultural genes, realize the comprehensive experience of product objective, context and artistic conception, and provide a reference for the communication and innovation expansion path of Huashan rock paintings, as well as the design of cultural and creative products.
关键词
花山岩画 /
文化基因 /
AHP层次分析法 /
形状文法 /
文创产品设计
Key words
Huashan rock painting /
cultural gene /
analytic hierarchy process (AHP) /
shape grammar /
cultural and creative product design
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基金
2023年广西哲学社会科学研究课题（23FWY032）; 2023年度广西高等教育本科教学改革工程项目（2023JGZ170）
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