目的 优化绘本视觉设计要素,丰富儿童阅读体验,促进儿童认知发展。方法 采用眼动实验与问卷调研相结合的方法,系统测量被试者的生理与心理数据,并通过焦点小组访谈筛选绘本插画样本。借助形态分析法,解构儿童绘本视觉风格设计要素,详细记录并分析被试者对不同插画样本的眼动数据,进而构建样本满意度矩阵。结果 构建出儿童绘本视觉风格的设计模型,得到多种画面设计要素搭配方法,每套方法都对绘本视觉效果起到正向影响。结论 基于眼动实验,科学评估儿童对不同插图视觉风格的视觉吸引力,总结出一套切实有效的设计模型,旨在提高儿童的绘本阅读兴趣,实现视觉风格的合理运用,进而提升绘本出版的质量与效率,为绘本创作及出版行业的从业人员提供科学的理论支撑与实践指导。
Abstract
Children's picture books, as an indispensable carrier of early childhood education, have a significant impact on children's cognition. Optimizing the visual design elements of picture books not only enriches children's reading experience, but also has important significance in promoting their cognitive development. In this study, eye-tracking experiments and questionnaire surveys were combined to systematically measure the physiological and psychological data of participants, and samples of picture book illustrations were selected through focus group interviews. With the aid of morphological analysis, the design elements of the visual style of children's picture books were deconstructed, and the eye-tracking data of participants on different illustration samples were recorded and analyzed in detail, thus constructing a satisfaction matrix of the samples. This study constructed a design model for the visual style of children's picture books, obtaining multiple combinations of image design elements, each of which had a positive impact on the visual effect of picture books. Based on the eye-tracking experiment, the study scientifically evaluates children's visual attraction to different illustration styles, and summarizes a set of practical and effective design models, aiming to enhance children's interest in reading picture books, achieve the rational use of visual styles, and further improve the quality and efficiency of picture book publishing. It provides scientific theoretical support and practical guidance for professionals in the field of picture book creation and publishing.
关键词
儿童绘本 /
视觉风格 /
视认知特性
Key words
children's picture books /
visual style /
visual cognitive characteristics
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基金
内蒙古自治区教育科学研究“十四五”规划项目（NGJGH2022433）; 内蒙古师范大学基本科研业务费专项资金资助项目（2023JBQN026）; 内蒙古自治区文化和旅游发展研究项目（2023-WL0089）
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