目的 为老年人提供安全、便捷和舒适的购物车,以满足他们日常购物的需求。方法 首先,采用KJ法筛选出老年购物车的用户群体,从中挑选典型用户进行深入访谈,并绘制用户画像,整理老年购物车的需求清单,将需求分层归类。其次,依据功能层次清单内容设计KANO模型问卷,通过确定各项需求的权重比,得到满意度增量指标,量化评估购物车各功能需求层次属性,对需求的优先级进行排序。最后,将用户的需求意向转化为实际的设计数据,并提取出设计元素,融入购物车的设计中。结果 通过应用KJ法和KANO评价法,获得了老年人对购物车的特殊需求并提出了相应的策略,设计出符合老年用户需求的购物车。结论 成功构建了一套基于KJ法和KANO模型的产品创新设计方法,通过这种系统化、用户需求驱动的设计方法,有效提升产品的用户满意度,推动老龄化社会中老年人生活品质的提升,对未来产品的研发和创新具有重要的参考价值。
Abstract
The work aims to provide the elderly with safe, convenient, and comfortable shopping carts that meet their daily shopping needs. First, the KJ method was used to identify the user group of shopping carts for the elderly, from which typical users were selected for in-depth interviews. User portraits were then created, and needs of shopping carts for the elderly were listed and categorized into different levels. Next, a KANO model questionnaire was designed based on the functional hierarchy list. By determining the weight ratios of each need, a satisfaction increment index was obtained to quantify and evaluate the functional need levels of shopping carts, and prioritize the needs. Finally, the user needs and preferences were translated into actual design data, and design elements were extracted and incorporated into the design of shopping carts. By applying the KJ method and the KANO evaluation method, specific needs of the elderly for shopping carts were identified, and corresponding strategies were proposed. A shopping cart that met the needs of elderly users was designed. A product innovation design method based on the KJ method and the KANO model is successfully established. This systematic, user-needs-driven design approach effectively enhances product user satisfaction, improves the quality of life for the elderly in an aging society, and provides valuable insights for future product development and innovation.
关键词
老年人购物车 /
KANO模型 /
用户需求 /
KJ法
Key words
shopping cart for the elderly /
KANO model /
user needs /
KJ method
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