AIGC多模态叙事视角下的非遗数字创意产品人机共创设计研究

李旭; 刘彦杰; 黄桂红

doi:10.19554/j.cnki.1001-3563.2025.14.032

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (14) : 313-327. DOI: 10.19554/j.cnki.1001-3563.2025.14.032

设计研讨

AIGC多模态叙事视角下的非遗数字创意产品人机共创设计研究

李旭^*, 刘彦杰, 黄桂红

作者信息 +

Man-machine Co-creation Design of Intangible Cultural Heritage Digital Creative Products from the Perspective of AIGC Multi-modal Narrative

LI Xu^*, LIU Yanjie, HUANG Guihong

Author information +

文章历史 +

摘要

目的本文从AIGC多模态叙事视角出发,构建非遗文化的数字叙事创意转化及产品多模态人机共创的设计方法,为AIGC赋能非遗文化传承与创造性转化提供新思路和路径。方法基于AIGC多模态叙事的发展逻辑分析其对非遗数字化创造性转化的作用,探讨非物质文化遗产项目中的文本、纹样图像、文化互动等多模态文化要素与非遗数字创意产品多模态设计的耦合关系,针对“Z世代”用户数字文化消费多元化需求特征,提出以多模态数字叙事构建为主轴,设计师端“目标设定-元素提取-内容整合-场景应用”与AIGC端“叙事分析-智能解码-模态重构-跨界呈现”人机共创的方法,据此设计贵州“傩戏”非遗的数字创意产品。结果归纳出AIGC多模态叙事为视角的人机共创设计方法以文字叙事、视觉叙事、互动叙事三种模式进行非遗产品《山神的守护》创作,增强了傩戏数字化表达和传播效果。结论 AIGC多模态叙事人机共创的设计方法,可更好地实现非遗文化的“创意转化、跨界互联”多维度互动体验,为非遗数字化创造性转化和产品应用提供新的设计路径和实践指导。

Abstract

The work aims to construct a design method of digital narrative creative transformation of intangible cultural heritage and multi-modal man-machine co-creation of products from the perspective of AIGC multi-modal narrative, so as to provide new ideas and paths for AIGC to empower the inheritance and creative transformation of intangible cultural heritage. Based on the development logic of AIGC multi-modal narrative, its role in the digital creative transformation of intangible cultural heritage was analyzed. The coupling relationship between multi-modal cultural elements such as text, pattern image and cultural interaction in intangible cultural heritage projects and the multi-modal design of intangible cultural heritage digital creative products was discussed. According to the diversified demand characteristics of digital cultural consumption of generation Z users, a human-computer co-creation method with the construction of multi-modal digital narrative as the main axis, and the designer's "goal setting-element extraction-content integration-scene application" and AIGC's "narrative analysis-intelligent decoding-modal reconstruction-cross-border presentation" as the features was proposed. Based on this, the digital creative products of Guizhou "Nuo opera" intangible cultural heritage were designed. It was concluded that the man-machine co-creation design method from the perspective of AIGC multi-modal narrative created the intangible cultural heritage product "Guardian of Mountain God" with three modes of text narrative, visual narrative and interactive narrative, which enhanced the digital expression and communication effect of Nuo opera. In conclusion, the AIGC multi-modal narrative man-machine co-creation design method can better realize the multi-dimensional interactive experience of "creative transformation and cross-border interconnection" of intangible cultural heritage culture, and provide a new design path and practical guidance for the digital creative transformation and product application of intangible cultural heritage.

导出引用

李旭, 刘彦杰, 黄桂红. AIGC多模态叙事视角下的非遗数字创意产品人机共创设计研究[J]. 包装工程（设计栏目）. 2025, 46(14): 313-327 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.032

LI Xu, LIU Yanjie, HUANG Guihong. Man-machine Co-creation Design of Intangible Cultural Heritage Digital Creative Products from the Perspective of AIGC Multi-modal Narrative[J]. Packaging Engineering. 2025, 46(14): 313-327 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.032

中图分类号： TB482

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