目的 通过研究农民画元素,更好的传承和保护这一民间文化,从而提高人们对民俗文化的认识和重视。将农民画的元素融入文创产品设计中,为丰富文创产品的文化内涵和产品设计提供更有创意、更具特色的思路,使其不仅仅是商品,而是一种承载文化和故事的艺术品,增强产品的文化价值和市场竞争力。方法 采用理论研究法,通过查阅相关文献,了解农民画的历史、文化价值及其在文创产品中的应用,明确研究的理论基础。通过实地调研法,与农民画艺术家、文创产品设计师及消费者进行访谈,了解农民画的创作过程及其文化内涵,激发设计灵感。结论 农民画的艺术特征包括四点：题材充满生活气息;构图偏重叙事性;造型夸张,具有丰富的想象力;色彩大胆艳丽,活泼跳脱。在农民画元素文创产品的创新设计中,应该对民间艺术进行解构和重组,对设计理念加以创新;注重对农民画元素的简化处理,使表达更加简洁;提取具象化的农民画元素,对其加以应用;提取意象化的农民画元素,对其加以转化;应用农民画元素时要注意文创产品的文化性与实用性。
Abstract
Objective: By studying the elements of farmer paintings, we can better inherit and protect this folk culture, thereby enhancing people's awareness and appreciation of folk culture. Integrating the elements of farmer paintings into the design of cultural and creative products will provide more creative and distinctive ideas to enrich the cultural connotation of these products. This approach transforms them into not just commodities, but works of art that carry culture and stories, increasing the cultural value and market competitiveness of the products. Method: Using theoretical research methods, we will review relevant literature to understand the history, cultural value of farmer paintings, and their application in cultural and creative products, clarifying the theoretical foundation of the study. Through field research methods, we will conduct interviews with farmer painting artists, cultural and creative product designers, and consumers to understand the creative process of farmer paintings and their cultural connotations, inspiring design ideas. Conclusion: The artistic characteristics of farmer paintings include four points: the subject matter is full of life atmosphere; The composition emphasizes narrative; Exaggerated design with rich imagination; The colors are bold and bright, lively and jumping. In the innovative design of cultural and creative products with rural painting elements, folk art should be deconstructed and reorganized, and design concepts should be innovated; Emphasize the simplification of elements in farmer paintings to make the expression more concise; Extract concrete elements of farmer paintings and apply them; Extract imagery elements from farmer paintings and transform them; When applying farmer painting elements, attention should be paid to the cultural and practical aspects of cultural and creative products.
关键词
农民画 /
文创设计 /
题材 /
构图 /
造型语言
Key words
Farmer paintings /
Cultural and creative design /
Theme /
Composition /
Stylistic language
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基金
2020年度山西省高等学校哲学社会科学项目《柳林木版年画研究》（2020W258）
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