目的 基于IP转化视角,分析壮族传统工艺文化价值演变特征,提出壮族传统工艺文化价值IP转化对策,促进壮族传统工艺文化产业发展。方法 梳理壮族代表性传统工艺文化资源,基于典型案例对壮族传统工艺文化价值IP转化进行分阶段剖析,从壮族传统工艺文化价值IP转化角度提出健全IP产业链,多场景和多要素发展策略。结果 壮族传统工艺文化价值IP转换呈现“传统工艺→文化资源→文化IP”的演变特征,现有产业发展处于文创IP转化产业链前端,亟须深入挖掘壮族文化资源,不断丰富文化资源IP产业链各环节,形成优质文化IP。结论 打造壮族传统工艺文化IP产业链,强化文化IP传播多元化与精准化,重视文化IP消费圈层化与场景化,不断推动传统工艺文化资源与IP产业有效融合,实现壮族传统工艺文化价值增值。
Abstract
The work aims to analyze the characteristics of the evolution of traditional craft culture values of the Zhuang from the perspective of IP transformation, put forward countermeasures for the IP transformation of traditional craft culture values of the Zhuang, and promote the development of the traditional craft culture industry of the Zhuang. By combing the representative traditional craft cultural resources of the Zhuang, and analyzing the IP transformation of traditional craft culture values of the Zhuang in stages based on typical cases, a sound IP industry chain and multi-scene and multi-factor development strategies were proposed from the perspective of IP transformation of traditional craft culture values of the Zhuang. The IP transformation of traditional Zhuang craft culture values presented the evolution characteristic of "traditional craft→cultural resources→cultural IP", and the existing industrial development was at the front end of the cultural IP transformation industry chain, so it was urgent to deeply excavate the Zhuang cultural resources, constantly enrich the cultural resources IP industry chain links, and form a high-quality IP industry chain. In conclusion, it is required to build a Zhuang traditional craft cultural IP industry chain, strengthen the diversification and precision of cultural IP dissemination, and attach importance to the circle and scene of cultural IP consumption, so as to continuously promote the effective fusion of the traditional craft cultural resources and the IP industry, and achieve the value-added value of the Zhuang traditional craft culture.
关键词
壮族传统工艺 /
文化价值 /
IP转化
Key words
Zhuang traditional crafts /
cultural value /
IP transformation
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基金
2022年国家社科基金艺术学西部项目（22EG211）
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