目的 围绕新媒体时代商业广告中视觉传达设计的创新策略研究展开论述。方法 新媒体的崛起重塑了视觉信息传播与交互模式,推动视觉传达设计从静态走向动态交互。AR、VR、AI等技术为其注入活力。结论 提出了利用眼球效应吸引受众注意力、开展互动设计增强体验感、合理配置与灵活调整设计要素、分析用户需求以及创新广告宣传模式等策略,旨在提升商业广告设计的传播效果与用户体验。
Abstract
This paper focuses on the visual communication design of commercial advertisement design in the new media era. The rise of new media has reshaped the mode of visual information transmission and interaction, and promoted visual communication design from static to dynamic interaction. AR, VR, AI and other technologies inject vitality into it. In order to improve the communication effect and user experience of commercial advertisement design, this paper puts forward some strategies, such as attracting the audience's attention by using eyeball effect, carrying out interactive design to enhance the sense of experience, rationally allocating and flexibly adjusting design elements, analyzing user needs and innovating advertising modes.
关键词
新媒体时代 /
商业广告设计 /
视觉传达设计 /
眼球效应 /
互动设计
Key words
The new media era /
Commercial advertising design /
Visual communication design /
Eyeball effect /
Interactive design
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