具身认知视域下的苗族音乐节庆海报设计

张莉莉; 王建华

doi:10.19554/j.cnki.1001-3563.2025.14.047

PDF(6713 KB)

包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (14) : 459-467. DOI: 10.19554/j.cnki.1001-3563.2025.14.047

设计研讨

具身认知视域下的苗族音乐节庆海报设计

张莉莉¹, 王建华^2,*

作者信息 +

Poster Design of Miao Music Festival in the Perspective of Embodied Cognition

ZHANG Lili¹, WANG Jianhua^2,*

Author information +

文章历史 +

摘要

目的将具身认知理论融入苗族音乐节庆海报设计中,旨在探索具身性特征在民族音乐海报设计中的应用方法和设计思路。方法通过对融入具身认知理论的苗族音乐节庆海报进行分析,从具身认知理论的三要素将受众的感知过程分为“身体”感知层、“环境”物质层,以及“心智”认知层三个层面,剖析受众在音乐海报中的感知原理,提出以具身认知为导向的苗族音乐节庆海报设计思路。随后,以湖南（南山）“六月六”山歌节为例进行设计实践。结果基于具身认知理论结合受众的具身感知过程,从身体感知层、环境物质层、心智认知层三个层面,对“六月六”山歌节的具身文化符号元素进行提取并建构具身文化空间。结论具身认知理论介入苗族音乐节庆文化海报设计,能够突出苗族音乐文化感知和体验的具身性特征,使得身体的参与贯穿于整个认知过程中,深化受众对民族音乐文化的理解和感知,对提升苗族音乐文化的传播效果和文化价值具有重要意义。

Abstract

The work aims to integrate embodied cognition theory into the design of Miao music festival posters, so as to explore the application methods and ideas of embodied characteristics in the design of ethnic music posters. By analyzing the Miao music festival posters incorporating embodied cognition theory, the audience's perception process was divided from the three elements of embodied cognition theory into three levels, namely, the "body" perception layer, the "environment" material layer, and the "mind" cognitive layer, the audience's perception in the music posters was analyzed and the idea of designing posters for Miao music festivals oriented by embodied cognition was put forward. Then, with the Hunan (Nanshan) "June 6" Mountain Song Festival as an example, the design practice was carried out. Based on the theory of embodied cognition and the process of audience's embodied perception, the embodied cultural symbolic elements of the "June 6" Mountain Song Festival were extracted from the three levels of the body perception layer, the environment material layer, and the mind cognitive layer, and the embodied cultural space was constructed. The involvement of embodied cognition theory in the design of cultural posters for Miao music festivals can highlight the embodied characteristics of the perception and experience of Miao music culture, make the participation of the body throughout the entire cognitive process and deepen the audience's understanding and perception of ethnic music culture, which is of great significance in enhancing the dissemination effect and cultural value of Miao music culture.

导出引用

张莉莉, 王建华. 具身认知视域下的苗族音乐节庆海报设计[J]. 包装工程（设计栏目）. 2025, 46(14): 459-467 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.047

ZHANG Lili, WANG Jianhua. Poster Design of Miao Music Festival in the Perspective of Embodied Cognition[J]. Packaging Engineering. 2025, 46(14): 459-467 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.047

中图分类号： TB482

参考文献

[1] 罗娟. 文旅融合背景下湘西苗族民歌传播策略研究[D]. 北京: 中国音乐学院, 2024.
LUO J.Research on the Communication Strategy of Xiangxi Miao Folk Songs under the Background of Culture and Tourism Integration[D]. Beijing: China Conservatory of Music, 2024.
[2] 赵海洲. 《百苗图》音乐图像学研究——以苗族音乐文化为研究中心[J]. 四川戏剧, 2017(9): 137-140.
ZHAO H Z.A Study on the Musical Iconography of The Hundred Miao Diagrams—with the Hmong Musical Culture as the Research Center[J]. Sichuan Drama, 2017(9): 137-140.
[3] 马卉. 对苗族音乐文化传承与发展的思考——评《苗族音乐文化的审美价值研究》[J].中国教育学刊, 2023(9): 156.
MA H.Reflections on the Inheritance and Development of Miao Music Culture—Review of Research on the Aesthetic Value of Miao Music Culture[J]. Chinese Journal of Education, 2023(9): 156.
[4] 张应华. 地方全球化——黔东南苗族民俗节庆音乐文化的守望与“发明”[J]. 中国音乐, 2020(9): 33-43.
ZHANG Y H.Local Globalization: The Watching and Invention of Miao Folk Festival Music Culture in Qiandongnan[J]. Chinese Music, 2020(9): 33-43.
[5] 高山, 高心语, 王澜婧. 中国户外音乐节海报视觉传播的特征分析[J]. 东南传播, 2017(8): 135-138.
GAO S, GAO X Y, WANG L J.Characterizing the Visual communication of Chinese Outdoor Music Festival Posters[J]. Southeast Communication, 2017(8): 135-138.
[6] 王敦. 听觉本体论建构: 唐·伊德的“声音现象学”[J]. 学术研究, 2023(3): 154-161.
WANG D.Ontological Construction of Hearing: Don Ide's "Phenomenology of Sound"[J]. Academic Research, 2023(3): 154-161.
[7] 王亚芹. “具身化”转向与美学的改造——以梅洛-庞蒂、约翰·杜威和理查德·舒斯特曼为主的思考[J]. 文艺争鸣, 2013(7): 38-42.
WANG Y X.The "Embodied" Turn and the Transformation of Aesthetics: Reflections on Merleau-Ponty, John Dewey and Richard Shusterman[J]. Literary Controversy, 2013(7): 38-42.
[8] 侯宁. 具身认知视域下的河洛文化智能产品设计研究[J]. 包装工程, 2022, 43(22): 288-297.
HOU N.Research on Intelligent Product Design of He Luo Culture under the Perspective of Embodied Cognition[J]. Packaging Engineering, 2022,43(22): 288-297.
[9] 孔翠婷, 潘沪生, 张烈. 具身认知视角下的博物馆体感交互设计研究[J]. 装饰, 2020(3): 90-93.
KONG C T, PAN H S, ZHANG L.Research on Museum Somatic Interaction Design under the Perspective of Embodied Cognition[J]. Decoration, 2020(3): 90-93.
[10] 罗哲辉, 黄永钊, 陈志远. 基于具身认知的武术文化创新视觉设计研究[J]. 包装工程, 2023, 44(10): 420-428.
LUO Z H, HUANG Y Z, CHEN Z Y.Research on Innovative Visual Design of Martial Arts Culture Based on Embodied Cognition[J]. Packaging Engineering, 2023,44(10): 420-428.
[11] 李常新. 论布努瑶音乐文化传播的“节日空间”架构——以政府和民间主办的两场布努瑶“祝著节”活动为例[J]. 音乐传播 ,2016(1): 20-27.
LI C X.On the Structure of "Festival Space" of Music and Culture Dissemination in Bunuyao——The Example of Two Bunuyao "Zhuzhi Festival" Activities Organized by the Government and the Private Sector[J]. Music Communication, 2016(1): 20-27.
[12] KARIN L, HEICO W.Once More, with Feeling: Design Thinking and Embodied Cognition,[J]. SheJi: The Journal of Design, Economics, and Innovation, 2017, 3(2): 83-92.
[13] 王志丽, 金鹃飞, 刘国平. 湖南城步苗族音乐文化传承现状及展望[J]. 艺术科技, 2019, 32(5): 121-122.
WANG Z L, JIN J F, LIU G P.Current Situation and Outlook of the Inheritance of Miao Music Culture in Chengbu, Hunan[J]. Art Science and Technology, 2019, 32(5): 121-122.
[14] 刘慧珍. 少数民族传统节日的活态艺术价值与审美评价[J]. 贵州民族研究, 2017, 38(11): 135-138.
LIU H Z.The Living Artistic Value and Aesthetic Evaluation of Traditional Minority festivals[J]. Guizhou Ethnic Studies, 2017, 38(11): 135-1 38.
[15] 栗帅东, 孙阿强, 徐云. 基于图像叙事表达的公益主题海报设计研究[J]. 包装工程, 2022, 43(22): 221-230.
LI S D, SUN A Q, XU Y.Research on Public Welfare Theme Poster Design Based on Image Narrative Expression[J]. Packaging Engineering, 2022, 43(22): 221-230.
[16] 李智环, 金佳宇. 民族交往交流交融深化背景下节日文化空间的现代转向研究——以瞿昙寺“花儿”会为例[J]. 青海民族大学学报(社会科学版), 2023(10): 1-8.
LI Z H, JIN J Y.A Study on the Modern Turn of Festival Cultural Space in the Context of Deepening Ethnic Exchanges and Mingling—Taking the "Flower Children" of Qutang Temple as an Example[J]. Journal of Qinghai University for Nationalities (Social Science Edition), 2023(10): 1-8.
[17] 蔡晓航. 具身认知特征在音乐感知和体验中的体现[D]. 上海: 上海音乐学院, 2021.
CAI X H.Embodiment of Embodied Cognitive Features in Music Perception and Experience[D]. Shanghai: Shanghai Conservatory of Music, 2021.
[18] 欧阳平方. 认知民族音乐学[J]. 南京艺术学院学报(音乐与表演), 2023(3): 124-132.
OUYANG P F.Cognitive Ethnomusicology[J]. Journal of Nanjing Arts Institute(Music and Performance), 2023(3): 124-132.