目的 当前大众对博物馆文创体验需求及行为模式发生了变化,为提升博物馆文创体验价值,提出一种基于SICAS模型与AHP层次分析法的博物馆数字文创用户体验需求研究方法,并深化设计策略。方法 基于博物馆文创商品属性,引入消费行为学中SICAS理论模型,定义博物馆文创用户体验五大过程性需求,即感知、兴趣、交流、行动、分享;融合应用AHP层次分析法计算博物馆文创用户体验五大需求的客观权重值;依据权重值大小提出博物馆数字文创体验设计策略,最后进行案例设计并对实践结果进行验证。结论 面向博物馆数字文创体验,用户需求体现在感知、兴趣、交流、行动、分享的全过程中,并且其中的行动需求所占比重最大,通过活态化IP情感连接、数字化沉浸体验和自发性社交分享驱动,可以有效推进博物馆文创的体验价值和传播效率,为博物馆数字文创体验设计提供参考和依据。
Abstract
As public demand and behavioral patterns for museum cultural and creative experiences have evolved, the work aims to enhance the value of these experiences by proposing a research method based on the SICAS model and the Analytic Hierarchy Process (AHP), so as to investigate the user experience demands for digital museum cultural and creative products and refine design strategies. Based on the attributes of museum cultural and creative products, the SICAS theoretical model from consumer behavior studies was introduced to define five procedural user experience demands: perception, interest, interaction, action, and sharing. Subsequently, the AHP was applied to calculate the objective weight values of these five demands. Based on these weight values, design strategies for digital museum cultural and creative experiences were proposed, followed by case designs and validation of practical results. The conclusion indicates that user demands for digital museum cultural and creative experiences are reflected throughout the processes of perception, interest, interaction, action, and sharing, with the action layer holding the highest weight. Effective enhancement of the experience value and dissemination efficiency of museum cultural and creative products can be achieved through emotional connections with living IPs, immersive digital experiences, and spontaneous social sharing, providing valuable references for the design of digital museum cultural and creative experiences.
关键词
博物馆文创 /
数字化 /
体验设计 /
SICAS模型 /
AHP层次分析法
Key words
museum cultural and creative works /
digitization /
experience design /
SICAS model /
Analytic Hierarchy Process (AHP)
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