基于感性工学与AIGC的泉州提线木偶文创设计转译研究

吴晶晶; 赵慧雯

doi:10.19554/j.cnki.1001-3563.2025.16.025

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (16) : 308-319. DOI: 10.19554/j.cnki.1001-3563.2025.16.025

工业设计

基于感性工学与AIGC的泉州提线木偶文创设计转译研究

吴晶晶, 赵慧雯^*

作者信息 +

Design Translation of Quanzhou Marionette Cultural and Creative Products Based on Kansei Engineering and AIGC

WU Jingjing, ZHAO Huiwen^*

Author information +

文章历史 +

摘要

目的通过构建感性工学与AIGC技术协同的文创产品设计框架,在设计转译过程中保留文化特征并融入用户感知,探索传统文化在当代语境下的创新表达路径。方法首先,在感性工学的框架下,提取影响泉州提线木偶头文化感知的核心感性因子;其次,利用LoRA微调网络训练出能够反映泉州提线木偶文化特征的模型,以及具备文创产品形态的模型,将其导入Stable Diffusion中进行创意发散;最后,通过AHP法量化用户对文化特征和产品特征的需求权重,并将其映射至SD生成过程的提示词输入参数中,实现用户感性驱动的文创产品智能生成。结果从影响用户感知的文化感性因子维度对智能生图过程中的关键词输入进行优化,能够高效生成多样化的偶头风格书签产品设计方案,经模糊综合评价后方案满足用户对该类非遗文创产品的期望。结论本研究结合感性工学方法,将AIGC融入文化元素向文创产品转译的流程中,在保留非遗文化特征的同时融入用户感知,为平面应用类文创产品的设计拓宽思路。

Abstract

By constructing a design framework that integrates Kansei Engineering and Artificial Intelligence Generated Content (AIGC) technology, the work aims to preserve cultural features and incorporate user perception in the design translation process and explore innovative expression paths for traditional culture in contemporary contexts. Firstly, under the framework of Kansei Engineering, the core Kansei factors influencing the cultural perception of the Quanzhou marionette head were extracted. Secondly, LoRA (Low-Rank Adaptation) models were trained to reflect the cultural characteristics of the Quanzhou marionette and the form of cultural and creative products. These models were then integrated into Stable Diffusion (SD) for creative diversification. Finally, the Analytic Hierarchy Process (AHP) was used to quantify user demand weights for cultural characteristics and product features, which were then mapped to the prompt parameters in the SD generation process, enabling the intelligent generation of cultural and creative products driven by user perception. Optimizing the key word input during the intelligent image generation process from the dimension of cultural perceptual factors influencing user perception could efficiently generate diverse design schemes for bookmark products with the style of marionette heads. Through Fuzzy Comprehensive Evaluation, these schemes met users' perceptual expectations for cultural and creative products. In combination with Kansei Engineering, this study integrates AIGC into the translation process from cultural elements to cultural and creative products to preserve the characteristics of intangible cultural heritage while incorporating user perception, thereby broadening the design approach for graphic-based cultural and creative products.

导出引用

吴晶晶, 赵慧雯. 基于感性工学与AIGC的泉州提线木偶文创设计转译研究[J]. 包装工程（设计栏目）. 2025, 46(16): 308-319 https://doi.org/10.19554/j.cnki.1001-3563.2025.16.025

WU Jingjing, ZHAO Huiwen. Design Translation of Quanzhou Marionette Cultural and Creative Products Based on Kansei Engineering and AIGC[J]. Packaging Engineering. 2025, 46(16): 308-319 https://doi.org/10.19554/j.cnki.1001-3563.2025.16.025

中图分类号： TB472

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