符号学视域下&#x0201c;最美的书&#x0201d;装帧设计的表意机制研究

何璐君; 王丹阳

doi:10.19554/j.cnki.1001-3563.2025.16.031

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (16) : 372-378. DOI: 10.19554/j.cnki.1001-3563.2025.16.031

视觉传达设计

符号学视域下“最美的书”装帧设计的表意机制研究

何璐君, 王丹阳^*

作者信息 +

Meaning Generation of the "Most Beautiful Books" from the Perspective of Semiotic Dual-axis Theory

HE Lujun, WANG Danyang^*

Author information +

文章历史 +

摘要

目的随着社会经济的发展,人们对文化商品的需求已不再仅限于实用性,同时对其审美需求也日益提高。在这种消费社会的环境下,书籍装帧设计逐渐成为影响消费者购买决策的决定性因素。方法通过符号学双轴理论的框架,分析2024年“世界最美的书”中国获奖作品的装帧设计。从符号学角度出发,探讨获奖作品在设计过程中如何实现内容与形式的统一并通过具体实例阐述设计中符号意义的生成机制。结果中国获奖作品在书籍装帧设计中,成功地实现了内容与形式的有机结合。通过符号学双轴理论的分析,这些作品不仅在视觉上给人以美的享受,而且在符号层面上增强了书籍的文化价值和信息传达效果。结论成功的书籍装帧设计不仅需要在视觉上出众,还需在符号层面上与书籍内容紧密结合,以实现审美价值和文化价值的双重提升。这为未来书籍装帧设计提供了新的思路和方法。

Abstract

With the development of the social economy, people's demand for cultural products is no longer limited to practicality alone; their aesthetic needs are also increasing. In the context of a consumer society, book cover design has gradually become a decisive factor influencing consumers' choices to purchase books. Through the framework of the semiotic dual-axis theory, book cover design of the Chinese award-winning works of the "World's Most Beautiful Book" in 2024 was analyzed. From the perspective of semiotics, ways for the award-winning works achieve the unity of content and form in the design process were explored, and the generation mechanism of symbolic meaning in design was analyzed through specific examples. Chinese award-winning works successfully achieved an organic combination of content and form in book cover design. Through the analysis of the semiotic dual-axis theory, these works not only offered people aesthetic enjoyment visually, but also enhanced the cultural value and information transmission effect of the books at the symbolic level. A successful book cover design not only needs to highlight visually, but also closely integrates with the book content at the symbolic level to achieve a dual enhancement of aesthetic and cultural values. This provides new ideas and methods for future book cover design.

导出引用

何璐君, 王丹阳. 符号学视域下“最美的书”装帧设计的表意机制研究[J]. 包装工程（设计栏目）. 2025, 46(16): 372-378 https://doi.org/10.19554/j.cnki.1001-3563.2025.16.031

HE Lujun, WANG Danyang. Meaning Generation of the "Most Beautiful Books" from the Perspective of Semiotic Dual-axis Theory[J]. Packaging Engineering. 2025, 46(16): 372-378 https://doi.org/10.19554/j.cnki.1001-3563.2025.16.031

中图分类号： TB482

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