空间三元辩证法视角下非遗文化数字化的叙事性建构路径探索

马旗; 董丽娜; 景剑雄; 常瑜

doi:10.19554/j.cnki.1001-3563.2025.16.035

PDF(1026 KB)

包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (16) : 411-419. DOI: 10.19554/j.cnki.1001-3563.2025.16.035

设计研讨

空间三元辩证法视角下非遗文化数字化的叙事性建构路径探索

马旗¹, 董丽娜¹, 景剑雄², 常瑜¹

作者信息 +

Exploration of the Narrative Construction Path for the Digitalization of Intangible Cultural Heritage from the Perspective of Spatial Triadic Dialectics

MA Qi¹, DONG Lina¹, JING Jianxiong², CHANG Yu¹

Author information +

文章历史 +

摘要

目的针对非遗文化数字化面临的挑战,立足空间三元辩证法视角,探索从叙事语境、叙事结构、叙事视角三个方面如何建构非遗文化数字化的叙事性路径,既是对非遗文化的活态传承,也是非遗文化在数字环境中进行创新传播的一次努力和尝试。方法通过分析当前非遗文化数字化面临的文化内涵传达不完整、受众持续吸引力不高、情感共鸣不足等挑战,梳理空间三元辩证法与叙事性建构之间的对应关系。在此基础上,以泥人张彩塑为研究对象,从叙事语境营造、叙事结构建立、叙事视角拓展三个方面,提出非遗文化数字化的叙事性建构路径。结论空间三元辩证法导入非遗文化数字化的叙事性建构,不仅能够有效提升非遗文化数字化的体验效果,而且增强了观众对文化的认知与认同,为非遗文化的活态传承与数字化创新提供了新思路。

Abstract

In response to the challenges faced by the digitalization of intangible cultural heritage, and based on the perspective of spatial triadic dialectics, the work aims to explore how to construct a narrative path for the digitalization of intangible cultural heritage from three aspects of narrative context, narrative structure and narrative perspective. This endeavor not only serves as a means of living heritage preservation for intangible cultural heritage but also represents an effort and attempt to innovatively disseminate it within the digital environment. By analyzing the current challenges confronting the digitalization of intangible cultural heritage, such as incomplete conveyance of cultural connotations, weak sustained audience appeal, and insufficient emotional resonance, the corresponding relationships between spatial triadic dialectics and narrative construction was delineated. Based on this, with Colored Sculptures of Clay Figurine Zhang as the research subject, a narrative construction path was proposed for the digitalization of intangible cultural heritage from three dimensions of the creation of narrative context, the establishment of narrative structure, and the expansion of narrative perspectives. The integration of spatial triadic dialectics into the narrative construction of the digitalization of intangible cultural heritage not only effectively enhances the experience of digital intangible cultural heritage but also strengthens audiences' cultural cognition and identification, offering new perspectives for the living heritage preservation and digital innovation of intangible cultural heritage.

导出引用

马旗, 董丽娜, 景剑雄, 常瑜. 空间三元辩证法视角下非遗文化数字化的叙事性建构路径探索[J]. 包装工程（设计栏目）. 2025, 46(16): 411-419 https://doi.org/10.19554/j.cnki.1001-3563.2025.16.035

MA Qi, DONG Lina, JING Jianxiong, CHANG Yu. Exploration of the Narrative Construction Path for the Digitalization of Intangible Cultural Heritage from the Perspective of Spatial Triadic Dialectics[J]. Packaging Engineering. 2025, 46(16): 411-419 https://doi.org/10.19554/j.cnki.1001-3563.2025.16.035

中图分类号： TB482

参考文献

[1] 中华人民共和国中央人民政府网. 文化和旅游部关于印发《“十四五”非物质文化遗产保护规划》的通知[EB/OL]. (2021-05-25)[2024-10-23]. https://www.gov.cn/zhengce/zhengceku/2021-06/09/content_5616511.htm
The Website of the Central People's Government of the People's Republic of China. Notice of the Ministry of Culture and Tourism on Issuing the "14th Five Year Plan for the Protection of Intangible Cultural Heritage"[EB/ OL]. (2021-05-25)[2024-10-23]. https://www.gov.cn/zhengce/zhengceku/2021-06/09/content_5616511.htm
[2] 中华人民共和国中央人民政府网. 中共中央办公厅国务院办公厅印发《关于进一步加强非物质文化遗产保护工作的意见》[EB/OL]. (2021-08-12)[2024-10-23]. https://www.gov.cn/gongbao/content/2021/content_5633447.htm
The Website of the Central People's Government of the People's Republic of China. The General Office of the Communist Party of China Central Committee and the General Office of the State Council have Issued the "Opinions on Further Strengthening the Protection of Intangible Cultural Heritage"[EB/OL]. (2021-08-12)[2024-10-23]. https://www.gov.cn/gongbao/content/2021/content_5633447.htm
[3] 经济形势报告网. 关于推进实施国家文化数字化战略的意见[EB/OL]. (2022-05-23)[2024-10-01]. http://www.china-er.com.cn/zhengcefagui/2022052318622.html
Economic Situation Report Network. Opinions on Promoting the Implementation of National Cultural Digitalization Strategy[EB/OL]. (2022-05-23)[2024-10-01]. http://www.china-cer.com.cn/zhengcefagui/2022052318622.html
[4] 高旸, 陈鹏. 技术主导与情感零度:“非遗”数字化技术伦理反思[J]. 广西社会科学, 2020(7): 134-139.
GAO Y, CHEN P.Technological Leadership and Emotional Zero: Ethical Reflection on Digital Technology of Intangible Cultural Heritage[J]. Guangxi Social Sciences, 2020(7): 134-139.
[5] 袁瑾. 记忆、情感与自我:媒介化时代非遗影像的三重叙事[J]. 民族艺术, 2023(6): 134-142.
YUAN J. Memory, Emotion,Self: The Triple Narrative of Intangible Cultural Heritage Images in the Media Age[J]. Ethnic Art, 2023(6): 134-142.
[6] 钟磊, 蔡佳怡. 《抓娃娃》: “三元辩证法”下的空间叙事探索[J]. 电影文学, 2024(23): 135-139.
ZHONG L, CAI J Y.Catching a Doll ": Exploration of Spatial Narrative under the" Three Dialectics "[J]. Film Literature, 2024(23): 135-139.
[7] 苏世亮, 孙晴萱, 张江玥, 等. 地方特色饮食文化创意地图设计[J]. 测绘科学, 2022, 47(6): 181-187.
SU S L, SUN Q X, ZHANG J Y, et al.Creative Map Design for Local Food Cultere[J]. Science of Surveying and Mapping, 2022, 47(6): 181-187.
[8] 马旗. 运河文化转译视角下叙事地图设计研究[J]. 包装工程, 2024, 45(10) : 192-201.
MA Q.Narrative Map Design from the Perspective of Canal Culture Translation[J]. Packaging Engineering, 2024, 45(10) : 192-201.
[9] 刘彪, 顾邦军, 苏燕. 数字化转型视域下江南丝竹非遗数字平台设计研究[J]. 包装工程, 2024, 45(24): 389-396.
LIU B, GU B J, SU Y.Design of Digital Platform for Intangible Cultural Heritage Jiangnan Sizhu under the Perspective of Digital Transformation[J]. Packaging Engineering, 2024, 45(24): 389-396.
[10] 彭雨. 中国儿童文学数字叙事研究[D]. 兰州: 兰州大学, 2024: 22-28.
PENG Y.A Research on the Digital Storytelling of Children’s Literature[J]. Lanzhou: Lanzhou University, 2024: 22-28.
[11] 马旗. 文化记忆重构: 非物质文化遗产的数字叙事设计研究[M]. 天津: 天津人民出版社, 2025: 107-122.
MA Q.Cultural Memory Reconstruction: Research on Digital Narrative Design of Intangible Cultural Heritage[M]. Tianjin: Tianjin Peoples Publishing House, 2025: 107-122.
[12] 魏立才. 叙事、认同、沉浸: 多模态大模型赋能新时期文化遗产保护与传承的推进策略[J]. 云南民族大学学报(哲学社会科学版), 2025, 42(1): 31-39.
WEI L C.Narration,Identity and Immersion: Strategies for Leveraging Multimodal Large Language Models for Enhancing Cultural Heritage Protection and Inheritance in the New Era[J]. Journal of Yunnan Minzu University(Philosophy and Social Sciences Edition), 2025, 42(1): 31-39.
[13] 景剑雄, 陆俊昊. 地图数字出版场景空间转向研究[J]. 中国出版, 2023(12): 40-45.
JING J X, LU J H.Research on Spatial Transformation of Map Digital Publishing Scenarios[J]. China Publishing Journal, 2023(12): 40-45.
[14] 李华君, 雷月秋. 智能出版的技术特征、伦理风险与编辑把关[J]. 中国编辑, 2024(1): 33-37.
LI H J, LEI Y Q. Technical Characteristics, Ethical Risks,Editorial Oversight of Intelligent Publishing[J]. Chinese Editor, 2024(1): 33-37.
[15] 薛峰, 钟远波. 悖论之美:敦煌壁画图像在动画影像中的形态嬗变[J]. 当代电影, 2020(10): 141-146.
XUE F, ZHONG Y B.Beauty of Paradox: Metamorphosis of the Image Elements from Dunhuang Murals in Animation[J]. Contemporary Movies, 2020(10): 141-146.