目的 探寻海报设计中的图形创意表达,为丰富海报设计的内容、提升海报设计的整体水平提供方法的借鉴与指导。方法 利用文献资料法、案例法等研究方法,从海报设计中的图形创意的价值和意义入手,探讨海报设计中的图形创意的内涵,探究海报设计中的图形创意的实现策略。结论 海报设计中的图形创意能够实现信息的精准和高速传递,实现视觉表达的直接交流.为了在海报设计中更好地进行图形创意表达,设计师应该以海报主题为核心进行图形创意表达,同时需要注意图形创意要符合大众生活要求,体现传统文化魅力,学会利用同构。如此,海报设计的图形创意表达才能更丰富、更有效。
Abstract
To explore the creative expression of graphics in poster design, and provide reference and guidance for enriching the content of poster design and improving the overall level of poster design. Using research methods such as literature review and case study, starting from the value and significance of graphic creativity in poster design, explore the connotation of graphic creativity in poster design, and explore the implementation strategies of graphic creativity in poster design.The graphic creativity in poster design can achieve accurate and high-speed transmission of information, and achieve direct communication of visual expression. In order to better express graphic creativity in poster design, designers should focus on the theme of the poster for graphic creative expression. At the same time, they should pay attention to the graphic creativity to meet the requirements of public life, reflect the charm of traditional culture, and learn to use isomorphism. In this way, the graphic creative expression of poster design can be more rich and effective.
关键词
海报设计 /
图形创意表达 /
创意思维 /
同构
Key words
poster design /
Graphic creative expression /
Creative thinking /
isomorphism
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