比情审美与现代包装设计融合创新的路径与方法

田园

doi:10.19554/j.cnki.1001-3563.2025.16.039

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (16) : 439-446. DOI: 10.19554/j.cnki.1001-3563.2025.16.039

设计研讨

比情审美与现代包装设计融合创新的路径与方法

田园^*

作者信息 +

Path and Method of Integrating Comparative Emotional Aesthetic and Modern Packaging Design with Innovation

TIAN Yuan^*

Author information +

文章历史 +

摘要

目的通过对中国自然审美观中比情审美的解读,探索优秀传统文化与现代包装设计融合发展传承创新的实现路径和方法,以提升包装设计文化内涵,彰显中国传统文化价值。方法梳理中国古代自然审美观发展嬗变过程,从古代典籍中寻找比情审美的呈现形式,探讨比情审美与现代设计理论的逻辑关联和设计价值。比情审美的现代设计价值主要体现为一是可以赋能现代包装设计、二是构建中国设计语系的历史选择、三是解决现代包装情感设计问题的现实之需。根据比情审美在包装设计中应用的基本原则、设计表现方法和框架路线图,从包装设计的基本要素——造型、色彩、肌理、材质着手,详细分析典型案例,研究比情审美与现代包装设计融合创新的具体思维路径与方法。结论比情审美具有重要的现代设计价值,将比情审美与现代包装设计相结合,可以实现形式与审美、功能与文化的和谐统一。

Abstract

Through the interpretation of comparative emotional aesthetics in Chinese natural aesthetics, the work aims to explore the implementation path and method of integrating excellent traditional culture with modern packaging design for inheritance and innovation, in order to enhance the cultural connotation of packaging design and highlight the value of Chinese traditional culture. The development and evolution process of ancient Chinese natural aesthetics was sorted out, the presentation forms of comparative emotional aesthetics were sought from ancient classics, and the logical relationship and design value between comparative emotional aesthetics and modern design theory was discussed. The modern design value of comparative emotional aesthetics was mainly reflected in the following aspects. Firstly, it could empower modern packaging design. Secondly, it was a historical choice to build Chinese design language family. Thirdly, it was a realistic need to solve the emotional design problems of modern packaging. Based on the basic principles, design expression methods and framework roadmap of the application of comparative emotional aesthetics in packaging design, starting from the basic elements of packaging design - shape, color, texture, and material, a detailed analysis of typical cases was conducted to study the specific thinking path and expression methods of the integration and innovation of comparative emotional aesthetics and modern packaging design. Comparative emotional aesthetics has important modern design value. Combining comparative emotional aesthetics with modern packaging design can achieve a harmonious unity of form and aesthetics, function and culture.

导出引用

田园. 比情审美与现代包装设计融合创新的路径与方法[J]. 包装工程（设计栏目）. 2025, 46(16): 439-446 https://doi.org/10.19554/j.cnki.1001-3563.2025.16.039

TIAN Yuan. Path and Method of Integrating Comparative Emotional Aesthetic and Modern Packaging Design with Innovation[J]. Packaging Engineering. 2025, 46(16): 439-446 https://doi.org/10.19554/j.cnki.1001-3563.2025.16.039

中图分类号： TB482

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