目的 针对当下少数民族旅游文创产品存在创作简单、俗套,以及开发程度良莠不齐、无法良好体现文化特色等现象,通过对广西南丹白裤瑶特色文化资源进行探索,根据其现状进行文创产品的设计,力图促进白裤瑶文化的保护和传播。方法 根据文化基因理论,搜集白裤瑶服饰文化资源,提取显性基因和隐性基因,建立白裤瑶服饰文化基因图谱。随后使用层次分析法,构建白裤瑶服饰文化基因评价模型结构,成立专家评测小组,对文化基因进行重要性评价,筛选出权重值较高的文化因子作为设计要素,按照视觉引导、行为引导和意识引导三个原则将文化因子运用于文创产品的设计。结论 文化基因视域下的文创产品研究为白裤瑶文化传播提供了新的视角。文化基因理论的使用展现了白裤瑶服饰文化的多姿多彩,层次分析法为文创设计提供了科学基础,二者共同串联起了文化与造物之间关系,为文创产品创新设计注入了新的活力。
Abstract
In view of the fact that the current tourism cultural and creative products of ethnic minorities are simple and vulgar, the degree of development is uneven, and the cultural characteristics cannot be well reflected, the work aims to explore the characteristic cultural resources of Bai Ku Yao in Nandan, Guangxi, and design cultural and creative products according to its current situation, so as to promote the protection and dissemination of Bai Ku Yao culture. According to the theory of cultural gene, Bai Ku Yao costume culture resources were collected, dominant genes and invisible genes were extracted, and a Bai Ku Yao costume culture gene map was established. Then, the analytic hierarchy process was used to construct the structure of the cultural gene evaluation model of Bai Ku Yao clothing, and an expert evaluation team was established to evaluate the importance of cultural genes. The cultural factors with higher weight values were selected as design elements, and the cultural factors were applied to design cultural and creative products according to the three principles of visual guidance, behavior guidance and consciousness guidance. In conclusion, the study of cultural and creative products from the perspective of cultural genes provides a new perspective for the dissemination of Bai Ku Yao culture. The use of the cultural gene theory shows the colorful culture of Bai Ku Yao clothing. The analytic hierarchy process provides a scientific basis for cultural and creative design. The two together connect the relationship between culture and creation, and inject new vitality into the innovative design of cultural and creative products.
关键词
白裤瑶 /
瑶族服饰 /
文化基因理论 /
层次分析法 /
文创设计
Key words
Bai Ku Yao /
Yao clothing /
cultural gene theory /
AHP /
cultural and creative design
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基金
2025年广西高等教育本科教学教改工程项目（2025JGA441）
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