共睦态视角下AIGC对旅游服务产品设计策略研究

钟蕾; 牛兆群

doi:10.19554/j.cnki.1001-3563.2025.20.015

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (20) : 157-169. DOI: 10.19554/j.cnki.1001-3563.2025.20.015

工业设计

共睦态视角下AIGC对旅游服务产品设计策略研究

钟蕾, 牛兆群

作者信息 +

Research on Strategy Design of AIGC for Tourism Experience from the Perspective of Symbiotic State

ZHONG Lei, NIU Zhaoqun

Author information +

文章历史 +

摘要

目的从共睦态视角出发,挖掘人工智能生成内容（AIGC）在游客旅游过程中的关键需求要素,并探讨AIGC优化游客旅游体验的设计策略。方法运用扎根理论对共睦态视角下游客旅游体验的需求因素进行分析,将AIGC与游客旅游体验需求要素相结合,探讨共睦态视角下AIGC对于游客旅游体验的因素发掘。结合Kano模型,对AIGC提升游客体验的核心要素进行分类,并对游客偏好与满意度分析,从而归纳游客在旅游过程中对AIGC的主要需求要素,并以此进行权重排序,来明确各需求要素的具体功能。结果 AIGC在提升游客旅游体验方面,需以个性化体验与便捷性为核心,社交需求与情感联结为驱动力,文化氛围与沉浸式体验为依托,经济与性价比为优化标准,安全保障与管理为基础。其中,游客最关注的AIGC应用包括高互动性行程规划、实时社交匹配、个性化文化解读、高性价比推荐及安全保障。满足这些关键需求要素,可有效提升游客的整体旅游体验。结论本研究通过共睦态视角下AIGC对游客旅游体验的功能属性分析,归纳不同需求类别的核心功能,进一步AIGC在旅游体验过程中的作用,为人工智能在旅游服务产品设计中的应用提供参考。

Abstract

The work aims to explore the key demand factors of artificial intelligence generated content (AIGC) in tourist experience from the symbiotic state perspective and investigate design strategies for optimizing the experience. Using grounded theory, the study analyzed tourist experience demands from the symbiotic state perspective and integrated AIGC to explore their role in improving the experience. The Kano model was applied to classify core AIGC elements, analyze tourist preferences and satisfaction, and identify key demand factors in tourist experience. On this basis, a weight ranking was carried out to clarify the specific functions of each demand factor. The results suggest that AIGC should focus on personalized experiences, convenience, social interaction, cultural immersion, cost-effectiveness, and safety, with the most important applications being interactive itinerary planning, real-time social matching, personalized cultural interpretation, cost-effective recommendations, and safety assurance. Meeting these key demand factors could effectively enhance the overall travel experience of tourists. This study analyzes the functional attributes of AIGC on tourist experience from the symbiotic state perspective, summarizes the core functions of different demand categories, and further explores the role of AIGC in tourism experience optimization, offering a reference for the application of artificial intelligence in tourism service product design.

导出引用1

钟蕾, 牛兆群. 共睦态视角下AIGC对旅游服务产品设计策略研究[J]. 包装工程. 2025, 46(20): 157-169 https://doi.org/10.19554/j.cnki.1001-3563.2025.20.015

ZHONG Lei, NIU Zhaoqun. Research on Strategy Design of AIGC for Tourism Experience from the Perspective of Symbiotic State[J]. Packaging Engineering. 2025, 46(20): 157-169 https://doi.org/10.19554/j.cnki.1001-3563.2025.20.015

中图分类号： TB472

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