基于事件相关电位的产品叙事性设计研究

洪锐烨; 杜鹤民; 徐菲; 窦世霖; 蒋俊杰

doi:10.19554/j.cnki.1001-3563.2025.20.017

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (20) : 184-193. DOI: 10.19554/j.cnki.1001-3563.2025.20.017

工业设计

基于事件相关电位的产品叙事性设计研究

洪锐烨¹, 杜鹤民^1,*, 徐菲¹, 窦世霖¹, 蒋俊杰²

作者信息 +

Product Narrative Design Based on ERPs

HONG Ruiye¹, DU Hemin^1,*, XU Fei¹, DOU Shilin¹, JIANG Junjie²

Author information +

文章历史 +

摘要

目的从叙事的角度出发,将产品划分为形态叙事与功能叙事,探究产品的叙事性在产品设计中的作用。方法采用事件相关电位（ERPs）探索形态叙事和功能叙事,形态叙事以文创产品设计为主,功能叙事以情感化的无意识产品设计为主。通过实验被试对两种样本材料的效价评价所激发的不同通道ERPs成分进行分析并记录数据。结果实验被试对文创设计产品的效价高于无意识设计产品且在实验数据结果中观察到了P300、N2、P2、LPP波。此外,文创设计产品相对无意识设计产品所激发的P300、N2、P2、LPP波均体现出了潜伏期更短、峰值更大的特征。结论在衡量产品的叙事性在产品设计中的作用时,产品的形态叙事较功能叙事能带给用户更好的情感体验且P300、N2、P2、LPP波能够作为衡量产品叙事性在情感加工的早期和晚期的ERPs成分,并可以通过潜伏期和峰值来说明这一特征。

Abstract

In order to explore the role of product narrative in product design, the work aims to divide the product into form narrative and function narrative from the point of view of narrative. The form narrative represented by cultural and creative products and the function narrative represented by emotional processing of unconsciously designed products were explored by ERPs. The ERPs components of different channels stimulated by the evaluation of two sample materials were analyzed and recorded. The potency of cultural and creative design products was higher than that of unconscious design products, and P300, N2, P2, LPP waves were observed in the experimental data. In addition, the waves P300, N2, P2 and LPP of cultural and creative design products showed shorter latency and larger peak than those of unconscious design products. In measuring the function of product narrative in product design, the form narrative can bring better emotional experience than the function narrative, and P300, N2, P2 and LPP waves can be used as ERPs components to measure product narrative in the early and late stages of emotional processing.

导出引用1

洪锐烨, 杜鹤民, 徐菲, 窦世霖, 蒋俊杰. 基于事件相关电位的产品叙事性设计研究[J]. 包装工程. 2025, 46(20): 184-193 https://doi.org/10.19554/j.cnki.1001-3563.2025.20.017

HONG Ruiye, DU Hemin, XU Fei, DOU Shilin, JIANG Junjie. Product Narrative Design Based on ERPs[J]. Packaging Engineering. 2025, 46(20): 184-193 https://doi.org/10.19554/j.cnki.1001-3563.2025.20.017

中图分类号： TB482

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