乡村旅游视角下天津独乐寺文创产品开发研究

刘启明; 曹馨妍; 张璐

doi:10.19554/j.cnki.1001-3563.2025.20.039

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (20) : 428-435. DOI: 10.19554/j.cnki.1001-3563.2025.20.039

设计研讨

乡村旅游视角下天津独乐寺文创产品开发研究

刘启明^1,*, 曹馨妍², 张璐¹

作者信息 +

Development of Cultural and Creative Products of Dule Temple in Tianjin from the Perspective of Rural Tourism

LIU Qiming^1,*, CAO Xinyan², ZHANG Lu¹

Author information +

文章历史 +

摘要

目的选取天津蓟州独乐寺建筑为研究对象,从学科交叉的视角出发,探索建筑文化元素如何融入文创产品设计。方法首先对独乐寺建筑符号进行梳理分析,选取鸱尾构件作为符号原型,通过传统元素转译的设计方法,对鸱尾符号进行“形”和“意”的符号化,形成适用于产品设计的形态,达到传神表意的设计效果。结论通过对独乐寺建筑元素的符号化转译,探索了传统建筑文化元素与现代文创产品设计的转译设计创新路径,深入研究了将其转译为现代文创产品的理论、方法与实践路径。通过“拾乐”文创品牌及鸱尾桌面氛围灯设计转译实践,为独乐寺乃至同类文化遗产的活化转译利用与乡村文旅产业的创新发展提供一套了具有参考价值的设计思路框架。

Abstract

The work aims to take Dule Temple in Jizhou, Tianjin, as the research object, to explore how architectural cultural elements can be integrated into cultural and creative product design from an interdisciplinary perspective. Firstly, the architectural symbols of Dule Temple were systematically analyzed, with the chiwei (tail ridge ornament) component chosen as the symbolic prototype. Then, through the design method of traditional element translation, the chiwei symbol was abstracted in terms of "form" and "meaning", creating a morphology suitable for product design to achieve a vivid and expressive design effect. Through the symbolic translation of Dule Temple's architectural elements, an innovative design pathway has been obtained for integrating traditional architectural cultural elements into modern cultural and creative products. The theoretical, methodological, and practical approaches to translating these elements into contemporary designs are further investigated. The translation practices of "Shi Le" cultural and creative product brand and the chiwei desktop ambient lamp provide a referential design framework for the revitalization and adaptive reuse of Dule Temple and similar cultural heritage sites, as well as for the innovative development of rural cultural and tourism industries.

导出引用1

刘启明, 曹馨妍, 张璐. 乡村旅游视角下天津独乐寺文创产品开发研究[J]. 包装工程. 2025, 46(20): 428-435 https://doi.org/10.19554/j.cnki.1001-3563.2025.20.039

LIU Qiming, CAO Xinyan, ZHANG Lu. Development of Cultural and Creative Products of Dule Temple in Tianjin from the Perspective of Rural Tourism[J]. Packaging Engineering. 2025, 46(20): 428-435 https://doi.org/10.19554/j.cnki.1001-3563.2025.20.039

中图分类号： TB482 J524

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