酸性包装设计风格的艺术语言与发展趋势研究

张生; 王明哲

doi:10.19554/j.cnki.1001-3563.2025.20.043

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (20) : 467-471. DOI: 10.19554/j.cnki.1001-3563.2025.20.043

设计研讨

酸性包装设计风格的艺术语言与发展趋势研究

张生¹, 王明哲^2,*

作者信息 +

Artistic Language and Development Trend of Acid Packaging Design Style

ZHANG Sheng¹, WANG Mingzhe^2,*

Author information +

文章历史 +

摘要

目的酸性设计风格对包装设计产生了很大影响,本文旨在研究酸性包装设计风格的艺术特征,分析其艺术语言及其发展趋势,为包装设计提供可资借鉴的标本。方法通过回顾酸性设计简史建立酸性包装设计风格的参照系,以文献研究、案例分析的方法导出酸性包装设计风格的发展脉络和视觉特征。在比较研究的基础上生成当代酸性包装设计风格的艺术语言与发展趋势。结论酸性包装设计风格的艺术语言具有后现代文化特点,它以前卫、个性的语言特征,将包装设计从功能消费推向情感消费,引起了包装设计领域的语言转换。

Abstract

Acidic design style has a great influence on packaging design. The work aims to study the artistic characteristics of acidic packaging design style, analyze its artistic language and its development trend, and provide samples for packaging design. By reviewing the brief history of acid design, the reference system of acid packaging design style was established, and the development context and visual characteristics of acid packaging design style were derived through literature research and case analysis. On the basis of comparative study, the artistic language and development trend of contemporary acid packaging design style were generated. The artistic language of acid packaging design style has the characteristics of post-modern culture. With avant-garde and individual language characteristics, it pushes packaging design from functional consumption to emotional consumption, which causes language transformation in the field of packaging design.

导出引用1

张生, 王明哲. 酸性包装设计风格的艺术语言与发展趋势研究[J]. 包装工程. 2025, 46(20): 467-471 https://doi.org/10.19554/j.cnki.1001-3563.2025.20.043

ZHANG Sheng, WANG Mingzhe. Artistic Language and Development Trend of Acid Packaging Design Style[J]. Packaging Engineering. 2025, 46(20): 467-471 https://doi.org/10.19554/j.cnki.1001-3563.2025.20.043

中图分类号： TB482

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