目的 以生态符号学为理论框架,聚焦盐城湿地独特的生态与文化资源,解决当前湿地智创设计中文化表达浅层化、生态内涵缺失的问题,探索兼具文化传播力与生态价值的创新设计路径,推动盐城湿地文化的可持续传承与传播,以及文化赋能文旅产业。方法 基于生态符号学“自然-文化”互动理论,综合运用田野调查法、符号解构分析法与跨学科设计实践法,首先对盐城湿地的生态景观（如候鸟迁徙、滩涂地貌）与人文符号（如渔盐文化、非遗技艺）进行系统性采集与分类。进而,通过生态符号的对象、代表项、解释项多重维度解析其深层意义。最终结合用户需求与市场导向,完成符号转译与创新设计。结果 提出“生态符号分层设计模型”,形成从符号识别（如丹顶鹤形态）、意义重构（湿地共生理念）到载体转化（功能化产品）的设计流程,产出包括湿地鸟类主题茶具、动态光影交互装置等6类智创产品。用户调研显示,产品生态文化认同度提升,市场试销反馈良好,验证了理论模型的有效性。结论 生态符号学理论通过整合自然符号与文化符号的叙事逻辑,为湿地智创设计提供了系统性方法论,不仅强化了产品的生态教育功能与地域文化独特性,更构建了“人-湿地-文化”的情感联结,为同类生态敏感区的文化创新与产业开发提供实践参考。
Abstract
By taking ecological semiotics as a theoretical framework and focusing on the unique ecological and cultural resources of Yancheng wetlands, the work aims to solve the problems of shallow cultural expression and lack of ecological connotation in current wetland smart creative design, explore innovative design paths that combine cultural dissemination power and ecological value, promote the sustainable inheritance and dissemination of Yancheng wetland culture, and empower the cultural tourism industry. Based on the "nature-culture" interaction theory of ecological semiotics, the field survey method, symbolic deconstruction analysis method and interdisciplinary design practice method were comprehensively used. Firstly, the ecological landscape (such as migratory birds migration, mudflat landform) and human symbols (such as fishing salt culture, intangible skills) of Yancheng wetlands were systematically collected and classified. Furthermore, the deep meaning of ecological symbols was analyzed from multiple dimensions, including objects, representative items, and explanatory items; Ultimately, by combining user needs with market orientation, symbol translation and innovative design were completed. As a result, a "layered design model for ecological symbols" was proposed, forming a design process from symbol recognition (such as the form of red crowned cranes), meaning reconstruction (wetland symbiosis concept) to carrier transformation (functional products), and producing six types of smart creative products including wetland bird themed tea sets and dynamic light and shadow interaction devices. User research showed that the recognition of product ecological culture increased, and the feedback from market trial sales was good, which verified the effectiveness of the theoretical model. Ecological semiotic theory provides a systematic methodology for wetland smart creative design by integrating the narrative logic of natural and cultural symbols. It not only strengthens the ecological education function and regional cultural uniqueness of products, but also constructs an emotional connection between "human wetland culture", providing practical reference for cultural innovation and industrial development in similar ecologically sensitive areas.
关键词
生态符号学 /
盐城湿地 /
智创设计 /
符号转译 /
生态美学
Key words
eco-semiotics /
Yancheng wetlands /
smart creative design /
symbolic translation /
ecological aesthetics
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基金
国家社科基金艺术学重大项目子课题（2024ZD16）; 国家社科基金艺术学重点项目（23AG016）; 2025年江苏省艺术基金项目（2025-D-01-050）; 2025年江苏省高等教育教改研究课题重点项目（2025JGZD204）; 江苏高校哲学社会科学重大研究项目（2023SJZD148）; 2024年江苏高校“青蓝工程”中青年学术带头人项目; 江苏开放大学科研平台（23-KYPT-H06）
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