目的 以游戏化理论为框架,探索传统村落文化遗产游戏化设计策略与路径,以镇江华山村为例,通过构建数字文旅体验模型,提高用户对村落的文化体验与感知,增强乡村文旅体验。方法 基于DMC理论与八角行为分析框架,结合文化遗产保护理论与用户调研数据展开实证研究。采用混合研究方法：通过田野调查与访谈解析华山村现状;运用游戏化要素进行分层设计;最终通过原型测试进行效果评估。结果 华山村数字文旅交互体验系统有效地提升了游客对乡村文化的认知深度与在地居民的参与意愿。结论 游戏化分层设计策略在传统村落文旅场景中具备显著适用性。该框架不仅为传统村落的保护、活化提供了新路径,也为数字技术与文化遗产深度融合提供了理论支持与实践参考。
Abstract
The work aims to explore the gamification design strategies and paths for cultural heritage in traditional villages within the framework of gamification theory. With Huashan Village in Zhenjiang as an example, a digital cultural tourism experience model is constructed to enhance users' cultural perception and experience of the village, and to strengthen the rural cultural tourism experience. Based on DMC theory and octagonal behavior analysis framework and combined with cultural heritage protection theory and user survey data, the empirical research was conducted. A mixed research method was adopted to analyze the current situation of Huashan Village through field surveys and interviews, complete the layered design through gamification elements and finally evaluate the effectiveness through prototype testing. The Digital Cultural Tourism Interactive Experience System of Huashan Village effectively enhanced tourists' understanding of rural culture and local residents' willingness to participate. The gamified layered design strategy has significant applicability in traditional village cultural and tourism scenarios. This framework not only provides a new path for the protection and revitalization of traditional villages, but also provides theoretical support and practical reference for the deep integration of digital technology and cultural heritage.
关键词
游戏化 /
传统村落 /
数字化 /
文旅体验设计 /
数字文创
Key words
gamification /
traditional villages /
digitization /
cultural and tourism experience design /
digital cultural and creative industries
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基金
2024年教育部人文社科青年项目（24YJC760101）; 2022年江苏省高校哲学社会科学项目（2022SJYB0824）; 2023年江苏省高校哲学社会科学项目（2023SJYB0794）; 2024年江苏高校“青蓝工程”中青年学术带头人项目; 2025年江苏省高等教育教改重点课题; 国家社科基金艺术学重点项目（23AG016）; 2025年度江苏省社科应用研究精品工程社会教育（社科普及）专项课题重点资助项目（25SJA-15）
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