目的 针对当前乡村文创设计领域文化符号转译浅表化、创意生成低效化、体验与文化脱节的核心矛盾,以及数智技术在设计实践中应用碎片化、未能与设计价值链深度协同等问题,探索数智技术赋能乡村文创设计提质增效的有效路径,构建“技术-价值”双链协同框架,以破解设计同质化困局,助力衔接文化传承与产业振兴的脱节。方法 借笔者实践的“澳门历史城区文创”项目进行实证分析与问卷调研的方式,评估数智技术对乡村文创设计中文化符号转译深度、创意生成效率、体验与文化契合度的赋能效应及与设计价值链的协同优化作用。结果 回收404份适配样本问卷,经结构方程模型分析,模型拟合指标达标,技术链与价值链关键变量呈显著正向影响。结论 数智技术以“技术链驱动-价值链承接”模式,构建特定的设计生态,并提升乡村文创的文化深度与市场竞争力,为新时代乡村文创发展提供了兼具理论深度与实践指导意义的系统性解决方案。
Abstract
To address the core contradictions in the current rural cultural and creative design field, such as the superficial translation of cultural symbols, inefficient creative generation, and disconnection between experience and culture, as well as the fragmented application of digital and intelligent technologies in design practice and their failure to deeply collaborate with the design value chain, the work aims to explore effective paths for digital and intelligent technologies to empower rural cultural and creative design to improve quality and efficiency, and construct a "technology-value" dual-chain collaborative framework to resolve the dilemma of design homogenization and help bridge the gap between cultural inheritance and industrial revitalization. By conducting empirical analysis and questionnaire surveys based on the researcher's practical project of "Cultural and Creative Design for Macao Historic Center", the empowering effects of digital and intelligent technologies on the depth of cultural symbol translation, efficiency of creative generation, and fit between experience and culture in rural cultural and creative design, as well as their collaborative optimization role with the design value chain were evaluated. 404 valid questionnaires were collected, and structural equation modeling analysis showed that the model fitting indicators met the criteria, and the key variables of the technology chain and value chain exhibited a significant positive impact. By adopting the model of "technology chain-driven and value chain-undertaken", digital and intelligent technologies construct a specific design ecosystem, enhance the cultural depth and market competitiveness of rural cultural and creative products, and provide a systematic solution with both theoretical depth and practical guiding significance for the development of rural cultural and creative industries in the new era.
关键词
数智技术 /
双链协同 /
智能生成 /
乡村文创 /
价值共创
Key words
digital and intelligent technology /
dual-chain collaboration /
intelligent generation /
rural cultural and creative industries /
value co-creation
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基金
2024年江苏高校“青蓝工程”中青年学术带头人项目; 2025年江苏省高等教育教改重点项目（2025JGZD204）; 江苏开放大学（江苏城市职业学院）“十四五”2023年度科研规划课题学科研究青年专项（2023XK008）; 江苏开放大学（江苏城市职业学院）2024年度思政精品培育项目（2023szjp004）; 国家社科基金艺术学重点项目（23AG016）
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