目的 通过设计研究优化用户在高原旅游过程中使用小型氧气罐的使用体验,提出针对户外产品的可复用设计研究策略。方法 首先,运用问卷调研筛选在使用小型氧气罐过程中具有痛点的目标用户;其次,通过对目标用户进行行为观察及结构性访谈,以绘制用户行为旅程图;再次,通过AHP(层次分析法)对用户行为旅程图的可视化数据进行权重分析,获取重要触点;最后,通过设计实践基于二次访谈得到的设计需求对重要触点进行优化,并通过模糊综合评价法进行实践验证。结果 将罐体、氧气面罩及喷气按钮这三项重要触点作为设计载体的实践成果的模糊综合评价最终结果在较好及很好范围内,其侧面验证了研究的方法论是可行的。结论 构建的基于用户户外产品使用行为数据的权重分析应用于小型氧气罐的产品更新设计研发,解决了用户使用小型氧气罐时的携带及使用不便等问题,提升了用户的高原旅行体验,其研究方法也可应用于其他户外产品的设计开发。
Abstract
The work aims to optimize the experience of using small oxygen cylinders during high-altitude travel through design research and propose reusable design research strategies for outdoor products. After the questionnaire survey was adopted to screen target users with pain points during the use of small oxygen cylinders, behavior observation and structural interviews were conducted to draw a user behavior journey map. The Analytic Hierarchy Process (AHP) was employed to perform weight analysis on the visual data of user behavior journey map and obtain important touchpoints. The important touchpoints were optimized based on design requirements obtained from secondary interviews through design practice and validated with the fuzzy comprehensive evaluation method. The fuzzy comprehensive evaluation of the practical results of using the three important contact points of the cylinder body, oxygen mask, and jet button as the design carrier was within a good and excellent range, which indirectly verified the feasibility of the research method. The weight analysis based on users' outdoor product usage behavior data constructed in this study is applied to the product update design and development of small oxygen cylinders, solving the problems of inconvenient carrying and use of small oxygen cylinders for users, and improving their high-altitude travel experience. The research method can also be applied to the design and development of other outdoor products.
关键词
用户行为分析 /
行为触点 /
小型氧气罐 /
优化设计
Key words
user behavior analysis /
action touchpoints /
small oxygen cylinder /
optimal design
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基金
教育部人文社会科学研究规划基金项目(22YJAZH058)