目的 提出一种基于算法生成艺术的文化创意产品设计方法,以解决数字文创领域中文化资源数字化转化路径不足、转化初级和设计创新性缺乏等问题。方法 提出了一种以算法生成为核心,将传统文化符号进行数字化抽象、重组与再创造的设计方法,并以墨脱兰花文创产品设计为案例,构建了基于p5.js算法生成的墨脱兰花数字图案库,设计了一系列以墨脱兰花为主题的文创产品,探索了文化元素在数字设计中的多样化表达。结果 基于该方法论生成的数字文创产品在视觉设计上呈现出独特的美学效果并显著提升了设计效率与系统性,展现出较传统文创设计更高的创新性与适用性。结论 本文提出的设计方法既为数字文创产品设计提供了全新实践路径,又为传统文化在现代数字环境中的传承与创新探索了可行方案,具有较高的推广价值和研究意义。
Abstract
The work aims to propose a design method of cultural and creative products based on algorithm generation art to solve the problems of insufficient digital transformation paths, too primary transformation and lack of design innovation of cultural resources in the field of digital cultural and creative products. A design method was proposed which took algorithm generation as the core to complete digital abstraction, reorganization and re-creation of traditional cultural symbols. With the design of Medog orchid cultural and creative products as a case, a digital pattern library of Motuo orchid generated by p5.js algorithm was constructed, and a series of cultural and creative products themed on Motuo orchid were designed. Then, the diverse expressions of cultural elements in digital design were explored. The digital cultural and creative products generated based on this methodology presented unique aesthetic effects in visual design, significantly improved the design efficiency and systematicity, and showed higher innovation and applicability than traditional cultural and creative design. The design method proposed provides a new practical path for the design of digital cultural and creative products, and explores a feasible scheme for the inheritance and innovation of traditional culture in the modern digital environment, which has high promotion value and research significance.
关键词
算法生成 /
数字文创 /
p5.js /
随机性 /
图形符号
Key words
algorithm generation /
digital cultural and creative products /
p5.js /
randomness /
graphical symbols
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