创新扩散理论下的红色IP产品数字化设计研究

李子翔; 米高峰; 韩枚慎; 陈择键

doi:10.19554/j.cnki.1001-3563.2025.22.024

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (22) : 255-267. DOI: 10.19554/j.cnki.1001-3563.2025.22.024

工业设计

创新扩散理论下的红色IP产品数字化设计研究

李子翔^1,2, 米高峰^1,2,*, 韩枚慎^1,2, 陈择键³

作者信息 +

Digital Design of Red IP Products Based on Innovation Diffusion Theory

LI Zixiang^1,2, MI Gaofeng^1,2,*, HAN Meishen^1,2, CHEN Zejian³

Author information +

文章历史 +

摘要

目的旨在探索红色IP产品的创新设计策略,以有效传播红色文化并促进其教育意义。方法研究基于创新扩散理论,分析了红色IP产品创新扩散驱动因素,构建红色IP产品创新扩散研究框架。利用KANO—变异系数法进行综合评价,提出了在文化感知创新下整合红色基因,直抒与隐喻相结合;在视觉感知创新中,正视颜值正义,创新红色文化视觉语言;在形式感知创新中,丰富产品生态,满足个需增强互动体验,并以五峰山李大钊革命活动旧址为例展开设计实践验证策略可行性。结论创新扩散理论的融入,很大程度上明确了红色IP产品的创新扩散痛点。数字化创新策略有助于增强红色文化基因的传播力,加深了公众对红色历史的认知与情感共鸣,促进了红色文化的时代化、生活化发展。

Abstract

The work aims to explore the innovative design strategies of red IP products to effectively disseminate red culture and enhance its educational significance. Based on the theory of innovation diffusion, the driving factors of innovation diffusion in red IP products were analyzed and a research framework for the innovation diffusion of red IP products was constructed. The KANO method combined with the coefficient of variation was adopted for comprehensive evaluation and it was proposed to integrate red genes under cultural perception innovation, combining direct expression with metaphor. In visual perception innovation, the importance of appearance was emphasized and the visual language of red culture was innovated. In form perception innovation, the product ecology was enriched, meeting individual needs and enhancing interactive experiences. The design practice was verified with the example of the former site of Li Dazhao's revolutionary activities at the Wufeng Mountain. The integration of the innovation diffusion theory has largely identified the pain points of innovation diffusion in red IP products. Digital innovation strategies help to enhance the dissemination power of red cultural genes, deepen the public's cognition and emotional resonance with red history, and promote the modernization and lifestyle development of red culture.

导出引用1

李子翔, 米高峰, 韩枚慎, 陈择键. 创新扩散理论下的红色IP产品数字化设计研究[J]. 包装工程. 2025, 46(22): 255-267 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.024

LI Zixiang, MI Gaofeng, HAN Meishen, CHEN Zejian. Digital Design of Red IP Products Based on Innovation Diffusion Theory[J]. Packaging Engineering. 2025, 46(22): 255-267 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.024

中图分类号： TB472

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