食品包装设计研究进展与趋势分析

刘峣; 李晓雯; 吴鹏军; 贺嘉怡; 余晓凡

doi:10.19554/j.cnki.1001-3563.2025.22.025

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (22) : 268-280. DOI: 10.19554/j.cnki.1001-3563.2025.22.025

视觉传达设计

食品包装设计研究进展与趋势分析

刘峣¹, 李晓雯¹, 吴鹏军¹, 贺嘉怡², 余晓凡^3,*

作者信息 +

Research Progress and Trend Analysis of Food Packaging Design

LIU Yao¹, LI Xiaowen¹, WU Pengjun¹, HE Jiayi², YU Xiaofan^3,*

Author information +

文章历史 +

摘要

目的解析国内外食品包装设计领域研究现状、研究热点及未来发展趋势等,为行业相关从业者提供参考。方法应用CiteSpace软件,以2014年至2023年CNKI和Web of Science的核心期刊数据库作为国内外数据来源,通过文献数量、文献溯源、核心作者分析和发文机构分析、关键词共现、研究进程分析方法,进行可视化分析和综述。结果国外该领域发文数量稳步增长,欧美等国发文量较大且合作密切,中国发文量相对较少且影响力有限;国内在研究领域中注重包装设计与文化表达、材料与技术研究、用户体验与互动设计,国外更关注消费者行为、健康、新型材料和技术,以及信息传播等;国内研究从满足基础需求和功能性设计逐渐转向文化表达、用户体验与教育实践探索,国外则从早期注重消费者行为与健康导向逐渐转向后期环保材料与包装功能性的深度探索。结论食品包装设计领域在国际上呈现出较强的研究活跃度,国内仍需加强研究合作与创新。未来的研究趋势可以侧重于智能包装、可持续材料的应用,以及消费者行为的影响,这对推动食品包装设计领域的创新与可持续发展具有重要意义。

Abstract

The work aims to analyze the current state, key trends, and future directions of researches in the field of food packaging design, to provide reference for relevant practitioners. CiteSpace was utilized to conduct a visual analysis and review based on data from core journals in the CNKI and Web of Science databases between 2014 and 2023 by examining publication volume, citation networks, core authorship, institutional contributions, key word co-occurrence, and research progress. Internationally, the publication volume steadily increased, with significant contributions and strong collaboration from Europe and North America. In contrast, China's output was relatively limited, with less global impact. China's research primarily focused on packaging design's cultural expression, materials and technology, and user experience, while international studies emphasized consumer behavior, health, new materials, and information dissemination. In China, the research evolved from meeting basic needs and functional design to exploring cultural expression, user experience, and educational practice. Internationally, early research centered on consumer behavior and health shifted toward in-depth exploration of eco-friendly materials and packaging functionality. Overall, the research on food packaging design is active internationally, and China needs to strengthen collaboration and innovation. Future research trends are expected to focus on smart packaging, sustainable materials, and consumer behavior, which is critical to driving innovation and sustainability in the field of food packaging design.

导出引用1

刘峣, 李晓雯, 吴鹏军, 贺嘉怡, 余晓凡. 食品包装设计研究进展与趋势分析[J]. 包装工程. 2025, 46(22): 268-280 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.025

LIU Yao, LI Xiaowen, WU Pengjun, HE Jiayi, YU Xiaofan. Research Progress and Trend Analysis of Food Packaging Design[J]. Packaging Engineering. 2025, 46(22): 268-280 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.025

中图分类号： TB482 TS201.2

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