符号学视域下盘瑶服饰纹样解码与设计转译

刘宗明; 李朝阳; 柯晓诺

doi:10.19554/j.cnki.1001-3563.2025.22.038

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (22) : 415-428. DOI: 10.19554/j.cnki.1001-3563.2025.22.038

设计研讨

符号学视域下盘瑶服饰纹样解码与设计转译

刘宗明^*, 李朝阳, 柯晓诺

作者信息 +

Decoding and Design Translation of Pan Yao Clothing Patterns from a Semiotic Perspective

LIU Zongming^*, LI Chaoyang, KE Xiaonuo

Author information +

文章历史 +

摘要

目的从符号学视角出发,对金秀瑶族自治县“盘瑶”服饰的装饰纹样形式构成与文化内涵进行解析,旨在探索少数民族服饰纹样在现代文创设计中的转化路径与创新策略。方法基于对金秀盘瑶服饰品类及相关文献的调研与采集,运用莫里斯符号学三分法,从语构学、语用学、语义学3个维度展开分析,提取代表性符号中的文化因子,并借助现代设计理念对其进行解构、重构与编码,实现传统纹样语言向现代设计的转译。结论在瑶族各支系中,金秀盘瑶服饰因鲜明的民族特征、丰富的文化内涵和独特的审美风尚而具有典型性。不仅是装饰艺术的体现,更是承载族群文化基因的重要载体。通过语构、语用、语义多维度解析,可挖掘其文化符号现代转化潜力,为少数民族文化创造性转化与创新性发展提供实践路径。

Abstract

Starting from the perspective of semiotics, the work aims to analyze the decorative patterns and cultural connotations of the "Pan Yao" clothing in Jinxiu Yao Autonomous County, so as to explore the transformation path and innovative strategies of ethnic minority clothing patterns in modern cultural and creative design. Based on the research and collection of Jinxiu Pan Yao clothing categories and related literature, the Morris Semiotics Trilogy was adopted to analyze cultural factors in representative symbols from three dimensions of language construction, pragmatics, and semantics. With the help of modern design concepts, cultural factors were extracted and deconstructed, reconstructed, and encoded to achieve the translation of traditional pattern language into modern design. Among the various branches of the Yao ethnic group, the clothing of Jinxiu Pan Yao is typical due to its distinct ethnic characteristics, rich cultural connotations, and unique aesthetic trends. It is not only a manifestation of decorative art, but also an important carrier of ethnic cultural genes. Through multidimensional analysis of language structure, pragmatics, and semantics, the potential for modern transformation of cultural symbols can be explored, providing practical paths for creative transformation and innovative development of ethnic minority cultures.

导出引用1

刘宗明, 李朝阳, 柯晓诺. 符号学视域下盘瑶服饰纹样解码与设计转译[J]. 包装工程. 2025, 46(22): 415-428 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.038

LIU Zongming, LI Chaoyang, KE Xiaonuo. Decoding and Design Translation of Pan Yao Clothing Patterns from a Semiotic Perspective[J]. Packaging Engineering. 2025, 46(22): 415-428 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.038

中图分类号： TB472

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