目的 聚焦非遗文创设计的创新与转型,探讨意象创构机制的理论基础、设计学转译及其实践路径,旨在解决传统非遗文创面临的物象固化、价值断裂与创新失语等难题,促进非遗文化的活态传承与数字化再生。方法 采用多学科交叉研究方法,基于“感-悟-判-创”四维机制,提出“四维三阶”多维转译模型并引入虚实共生设计范式,构建从文化基因提取、感官触发、认知重构、价值共生到用户共创的闭环式设计策略。通过“金色的海螺”“慢物质滚印礼盒”“大鱼海棠UGC平台”“自然造物民艺基因库”“故宫数字社区”等典型案例,结合路径图、三线表等分析工具,进行定量与定性结合的实证研究。结果 研究发现,所构建的多维转译策略体系显著提升了非遗文创产品的用户参与度、市场表现与文化认同,突破了传统设计模式的局限性,实现了文化意象的动态生成与持续创新。结论 意象创构机制与“四维三阶”模型的有机结合,既为非遗文化的数字化活化、用户共创与全球传播提供了系统性理论支撑和可操作路径,又为推动中国非遗文创的高质量发展提供了新思路与实证依据。
Abstract
The work aims to center on the innovation and transformation of intangible cultural heritage (ICH) cultural and creative product (CCP) design and explore the theoretical foundation, design translation, and practical pathways of the image construction mechanism, so as to address the persistent challenges faced by traditional ICH-CCP, such as the solidification of forms, value disjunction, and a lack of innovative vitality, and promote the dynamic transmission and digital regeneration of ICH. By virtue of the multidisciplinary research approach, a "Perception-Comprehension-Judgment- Creation" (PCJC) four-dimensional mechanism was established, a "Four-Dimensional Three-Stage" (FDTS) multidimensional translation model was proposed, and a virtual-real symbiotic design paradigm was introduced. This formed a closed-loop strategy that spanned from cultural gene extraction, sensory activation, cognitive reconstruction, and value co-creation to user-driven co-creation. Through in-depth analysis of representative cases, including the "Golden Conch" animation, "Slow Material" roll printing gift box, "Big Fish and Begonia" UGC platform, the "Natural Creation" folk art genome database, and the "Palace Museum Digital Community", the research integrated pathway diagrams and three-line tables as analytical tools, combining qualitative and quantitative approaches. The findings demonstrated that the constructed multidimensional translation strategy significantly enhanced user engagement, market performance, and cultural identity of ICH-CCP, breaking through the limitations of traditional models and realizing the dynamic generation and continuous innovation of cultural imagery. In conclusion, the integration of the image construction mechanism and the FDTS model provides a systematic theoretical foundation and practical pathway for the digital revitalization, user co-creation, and global dissemination of ICH, offering new insights and empirical evidence for the high-quality development of Chinese ICH-CCP.
关键词
非遗文创 /
意象创构机制 /
多维转译 /
设计策略研究 /
文化认同 /
数字化活化
Key words
ICH-CCP /
image construction mechanism /
multidimensional translation /
design strategy research /
cultural identity /
digital revitalization
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
参考文献
[1] 李昱靓. 非遗文创产品重庆荣昌夏布的创新设计研究[J]. 包装工程, 2017, 38(10): 180-183.
LI Y L.Innovative Design of Intangible Cultural Heritage and Cultural Products of the Chongqing Rongchang Chinese Linen[J]. Packaging Engineering, 2017, 38(10): 180-183.
[2] 郭寅曼, 季铁, 闵晓蕾. 非遗手工艺的文化创新生态与设计参与价值[J]. 装饰, 2021(5): 102-105.
GUO Y M, JI T, MIN X L.Culture Innovation Ecology and Design Participation Value of ICH Craft[J]. Decoration, 2021(5): 102-105.
[3] 毛宣国. “意象”概念和以“意象”为核心的美的本体说[J]. 社会科学辑刊, 2015(5): 168-175.
MAO X G.The Concept of "Image" and the Ontology Theory of Beauty with "Image" as the Core[J]. Social Science Journal, 2015(5): 168-175.
[4] HEIDEGGER M.The Origin of the Work of Art in Off the Beaten Track[M]. Cambridge: Cambridge University Press, 2002: 1-10.
[5] GADAMER H G.Truth and method[M]. London: A&C Black, 2013: 1-10.
[6] 汪裕雄. 意象探源[M]. 北京: 人民出版社, 2013: 101-120.
WANG Y X.The Exploration of Image Origins[M]. Beijing: People's Publishing House, 2013: 101-120.
[7] 南怀瑾. 南怀瑾谈历史与人生[M]. 上海: 复旦大学出版社, 1995: 1-10.
NAN H J.Nan Huaijin on History and Life[M]. Shanghai: Fudan University Press, 1995: 1-10.
[8] 叶朗. 美是什么[J]. 社会科学战线, 2008(10): 225-236.
YE L.What is Beauty?[J]. Social Science Front, 2008(10): 225-236.
[9] 王国维. 人间词话[J]. 化工高等教育, 1988(1): 50.
WANG G W.Humanistic Talk[J]. Chemical Engineering Higher Education, 1988(1): 50.
[10] 宗白华. 美学散步. 彩图本[M]. 上海: 上海人民出版社, 2015: 1-10.
ZONG B H. Aesthetic Stroll.Color Illustrations[M]. ShangHai: ShangHai People's Publishing House, 2015: 1-10.
[11] 顾春芳. 诗性电影的意象生成[J]. 电影艺术, 2022(2): 3-11.
GU C F.Image Generation of Poetic Films[J]. Film and Television Art, 2022(2): 3-11.
[12] 朱光潜. 谈美书简[J]. 画刊(学校艺术教育), 2015(1): 1.
ZHU G Q.Letters on Beauty[J]. Pictorial (School Art Education), 2015(1): 1.
[13] ELIOT T S.Tradition and the Individual Talent[J]. Perspecta, 1982(19): 36-42.
[14] MEADOWS P.Baudelaire's Syncretic Extensions of Synesthesia[M]. Symposium: A Quarterly Qu Journal in Modern Literatures, 2011: 1-10.
[15] 朱志荣. 论意象的特质及其现代价值——答简圣宇等教授[J]. 东岳论丛, 2019, 40(1): 102-110.
ZHU Z R.On the Characteristics of Image and its Modern Value: A Reply to Professor Jian Shengyu et al.[J]. Journal of Dongyue, 2019, 40(1): 102-110.
[16] 初娇娇. 唐代意象论中主体"意"的时空探索[J]. 社科纵横, 2023(2): 140-147.
CHU J J.The Spatial and Temporal Exploration of the Subject's "Meaning" in the Tang Dynasty's Image Theory[J]. Social Sciences Review, 2023(2): 140-147.
[17] 丁熊. 基于五感体验的南海旅游专列服务系统设计[J]. 包装工程, 2017, 38(10): 24-30.
DING X.The Service System Design of Nanhai Tourism Special Train Based on Five Senses Ex perience[J]. Packaging Engineering, 2017, 38(10): 24-30.
[18] 张习文. 伽达默尔视域融合理论研究[D]. 济南: 山东师范大学, 2012.
ZHANG X W.Research on Gadamer's Theory of Fusion of Horizons[D]. Jinan: Shandong Normal University, 2012.
[19] 薛晓源, 曹荣湘. 文化资本、文化产品与文化制度——布迪厄之后的文化资本理论[J]. 马克思主义与现实, 2004(1): 43-49.
XUE X Y, CAO R X. Cultural Capital, Cultural Products and Cultural Institutions: the Theory of Cultural Capital after Bourdieu[J]. Marxism and Reality, 2004(1): 43-49.
[20] 朱志荣. 追源溯流融汇古今会通适变——中国古代美学思想研究继承与创新的方法和原则[J]. 天津社会科学, 2023(1): 43-49.
ZHU Z R.Tracing the Origin, Integrating Ancient and Modern, Adapting to Change: Methods and Principles of Inheritance and Innovation in the Study of Ancient Chinese Aesthetic Thoughts[J]. Tianjin Social Sciences, 2023(1): 43-49.
[21] 朱志荣. 论美与意象的关系[J]. 社会科学, 2022(2): 186-192.
ZHU Z R.On the Relationship between Beauty and Image[J]. Social Science, 2022(2): 186-192.
[22] 尤立思, 孟晗, 赵云彦, 等. 文化生态融合下的生态教育业态共创设计研究:以Eden Project为例[J]. 装饰, 2023(9): 117-123.
YOU L S, MENG H, ZHAO Y Y, et al.Research on the Co-creation Design of Ecological Education Format under the Integration of Cultural Ecology: Taking EdenProject as an Example[J]. Decoration, 2023(9): 117-123.
[23] 韩慧, 李柏文. 东亚文化之都城市文化资源再生及其价值实现(英文)[J]. Journal of Resources and Ecology, 2023, 14(2): 357-363.
HAN H, LI B W.Regeneration of Urban Cultural Resources and Realization of theirValue in the Cultural Capital of East Asia[J]. Journal of Resources and Ecology, 2023, 14(2): 357-363.
[24] 自然造物. 自然造物放鸽子风筝材料包玩具[EB/OL]. [2025-07-30].https://shop6314008.m.youzan.com/wscgoods/detail/3evdmr08muh282c.
Natural Creation.Natural Creation Pigeon Kite Material Kit (Toy)[EB/OL]. [2025-11-07].
[25] 余在海. 技术的本质与时代的命运——海德格尔《技术的追问》的解读[J]. 世界哲学, 2009(5): 153-161.
YU Z H.The Essence of Technology and the Fate of the Times: An Interpretation of Heidegger's "The Question Concerning Technology"[J]. World Philosophy, 2009(5): 153-161.
[26] 张鹏. 传统美术类非物质文化遗产濒危影响因素及生产性保护研究[D]. 福州: 福建师范大学, 2016.
ZHANG P.Research on the Endangered Factors and Productive Protection of Traditional Art Intangible Cultural Heritage [D]. Fuzhou: Fujian Normal University, 2016.
[27] 张朵朵, 季铁. 协同设计“触动”传统社区复兴——以“新通道·花瑶花”项目的非遗研究与创新实践为例[J]. 装饰, 2016(12): 26-29.
ZHANG D D, JI T.Collaborative Design "Touches" the Revival of Traditional Communities: Taking the Intangible Cultural Heritage Research and Innovative Practice of the "New Channel·Huayaohua" Project as an Example[J]. Decoration, 2016(12): 26-29.
[28] 杨京玲, 陈燕雯. 基于AIGC的桃花坞木版年画在家居设计中的创新应用研究[J]. 包装工程, 2024, 45(12): 465-473.
YANG J l, CHEN Y W. Innovative Application of AIGC-based Taohuawu Woodcut New Year Paintings in Home Furnishing Design[J]. Packaging Engineering, 2024, 45(12): 465-473.
[29] 邹超荣. 基于虚拟现实技术的数字博物馆建设研究[J]. 电视技术, 2023, 47(1): 225-228.
ZOU C R.Research on the Construction of Digital Museums based on Virtual Reality Technology[J]. Television Technology, 2023, 47(1): 225-228.
[30] 费俊. 中央美术学院-费俊作品[EB/OL]. [2025-11-07].https://i.cafa.edu.cn/sub_artist/fac/works/?ai=110870&c=212&x=5.
FEI J.Fei Jun's Works. Central Academy of Fine Arts [EB/OL].[2025-11-07].
[31] 刘美君, 刘强, 尤立思, 等. 汉字学视角下蒙古族刺绣信息转译与数字化研究[J]. 包装工程, 2024, 45(6): 167-176.
LIU M J, LIU Q, YOU L S, et al.Information Translation and Digitization of Mongolian Embroidery from the Perspective of Chinese Character Studies[J]. Packaging Engineering, 2024, 45(6): 167-176.
[32] 余卫国. 《易传》“立象以尽意”思想发微[J]. 周易研究, 2006(6): 45-52.
YU W G.On the Idea of "Establishing Images to Express Ideas" in Yi Zhuan[J]. Zhouyi Research, 2006(6): 45-52.
[33] 吴文聪. 档案文创产品IP化探解——基于故宫《石渠宝笈》项目的思考[J]. 档案管理, 2021(1): 84-86.
WU W C.Exploration on the IPization of Archival Cultural and Creative Products: Reflections on the Palace Museum's "Shiqu Baoji" Project[J]. Archives Management, 2006(6): 84-86.
[34] 任和. 商业行为何以影响蔚县剪纸的发展及几点思考[J]. 美术大观, 2018(5): 78-79.
REN H.How Commercial Behavior affects the Development of Weixian Paper—Cutting and some Thoughts[J]. Art Panorama, 2018(5): 78-79.
[35] 万桂香. 民间美术的创新设计[M]. 北京:中国纺织出版社有限公司. 2019: 1-10.
WAN G X.Innovative Design of Folk Art [M]. Beijing: China Textile Publishing House Co., LTD. 2019: 1-10.
[36] 个人图书馆. 《金色的海螺》:古老神话与现代动画的完美结合[EB/OL]. (2024-03-06) [2025-11-07]. http://www.360doc.com/content/24/0306/16/78641785_1116319537.shtml.
[37] 慢物质. 2019年财源滚滚-滚印年礼套装创意春节礼品企业定制-古田路9号-品牌创意/版权保护平台[EB/OL]. (2018-12-14)[2025-11-07]. http://www.coologo.gtn9.com/work_show.aspx?ID=333F12E60DA7223B&page=1.
[38] 朱志荣. 论审美意象创构中意与象的关系[J]. 天津社会科学, 2021(4): 107-113.
ZHU Z R.On the Relationship between Meaning and Image in Aesthetic Image Creation[J]. Tianjin Social Sciences, 2021(4): 107-113.
[39] 搜狐. 12 年守望赴约, 《大鱼海棠》为何成传奇?[EB/OL]. (2016-07-11)[2025-11-07]. https://www.sohu.com/a/104398925_409121.
SOHO. After 12 Years of Dedication to the Promise: Why Has "Big Fish & Begonia" Become a Legend? [EB/OL]. (2016-07-11)[2025-11-07].
[40] 毛宣国. 论气氛美学、显现美学与意象美学的研究意义[J]. 文艺争鸣, 2023(9): 67-76.
MAO X G.On the Research Significance of Atmosphere Aesthetics, Manifestation Aesthetics, and Imagery Aesthetics[J]. Literature and Art Controversy, 2023(9): 67-76
[41] 王泽庆. 本雅明机械复制时代艺术理论的诠释学意蕴[J]. 内蒙古社会科学, 2024, 45(2): 155-162.
WANG Z Q.The Hermeneutical Implications of Benjamin's Art Theory in the Age of Mechanical Reproduction[J]. Inner Mongolia Social Sciences, 2024, 45(2): 155-162.
[42] 范龙. “媒介即讯息”:麦克卢汉对媒介本质的现象学直观[J]. 浙江大学学报(人文社会科学版), 2008(2): 189-195.
FAN L."The Medium is the Message": McLuhan's Phenomenological Intuition of the Nature of Media[J]. Journal of Zhejiang University: Humanities and Social Sciences, 2008(2): 189-195.
PDF(7512 KB)
渝公网安备 50010702501717号