目的 基于皮尔斯符号学理论,构建天津博物馆方言数字文创的创新设计范式,以提升方言文化的传播效能与用户体验质量。方法 采用皮尔斯符号三分法（像似符号、指示符号、规约符号）及三要素（对象、再现体、解释项）为理论框架,系统采集并分类天津方言词汇,运用因子分析及K-means聚类算法,识别用户文化认知特征,构建五维用户细分模型。结果 Z世代用户可划分为5类典型群体,并据此提出了差异化设计策略。筛选高频天津方言词汇,在天津博物馆场景中实现三大创新模块。结论 证实皮尔斯符号学理论能有效指导方言数字文创设计,通过构建“符号分层-用户分层”双维适配机制,显著提升文化传播效率与参与深度。研究拓展了天津方言数字化保护的理论范式,提出博物馆作为“文化价值共创平台”的转型路径,为地域文化传播提供了可复用的方法论体系。
Abstract
Based on Peirce's semiotic theory, the work aims to construct an innovative design paradigm for digital cultural and creative products of dialects in the Tianjin Museum to enhance the dissemination efficiency of dialect culture and the experience quality of users. By adopting Peirce's tripartite classification of signs (iconic signs, indexical signs, and symbolic signs) and three elements (object, representamen, and interpretant) as the theoretical framework, Tianjin dialect words were systematically collected and classified. Factor analysis and K-means clustering algorithms were employed to identify the cultural cognitive characteristics of users and construct a five-dimensional user segmentation model. Generation Z users were divided into five typical groups, and accordingly, differentiated design strategies were proposed. High-frequency Tianjin dialect words were selected to realize three innovative modules in the context of the Tianjin Museum. It is confirmed that Peirce's semiotic theory can effectively guide the design of digital cultural and creative products of dialects. By establishing a "sign layering - user layering" dual-dimensional adaptation mechanism, the cultural dissemination efficiency and participation depth are significantly enhanced. The research expands the theoretical paradigm of digital protection of Tianjin dialects and proposes a transformation path for museums as "cultural value co-creation platforms", providing a reusable methodological system for regional cultural dissemination.
关键词
皮尔斯符号学 /
方言数字文创 /
用户分层模型 /
文化转译机制 /
博物馆设计
Key words
Pierce's semiotics /
digital cultural and creative products of dialects /
hierarchical model of users /
cultural translation mechanism /
museum design
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
参考文献
[1] 姜国权, 刘雪鸥. 加快构建中国话语和中国叙事体系的路径选择[J]. 新视野, 2025(2): 29-36.
JIANG G Q, LIU X O.Exploring Paths to Accelerate the Construction of the Chinese Discourse and the Chinese Narrative System[J]. Expanding Horizons, 2025(2): 29-36.
[2] 贾燕妮. 川音蜀语耳朵里的故乡——成都方言档案赏析[J]. 中国档案, 2025(3): 82-83.
JIA Y N.Hometown in Sichuan Dialect—Appreciation of Chengdu Dialect Archives[J]. China Archives, 2025(3): 82-83.
[3] 罗先梅. 艺术作为“文化造城”的手段: 当代中国语境中的上海私人美术馆浪潮[J]. 文化研究, 2020(1): 155-177.
LUO X M.Art as a Means of "Cultural City Building": The Wave of Private Art Museums in Shanghai in the Context of Contemporary China[J]. Cultural Research, 2020(1): 155-177.
[4] 刘新宇, 马慧强. 数智赋能下的文旅融合新生态——以“黑神话: 悟空”赋能山西文旅融合发展为例[J]. 技术经济与管理研究, 2025(3): 42-49.
LIU X Y, MA H Q.New Ecosystem of Cultural-Tourism Integration Empowered by Digital Intelligence: A Case Study of Black Myth: Wukong Empowering Shanxi’s Cultural-Tourism Development[J]. Journal of Technical Economics & Management, 2025(3): 42-49.
[5] 王肖, 赵彦明. “Z世代”大学生媒介化生存的审视与应对[J]. 思想理论教育, 2022(3): 90-95.
WANG X, ZHAO Y M.Examination and Countermeasures of Media Survival of "Z Generation" College Students[J]. Ideological & Theoretical Education, 2022(3): 90-95.
[6] 徐望. 文化生产与消费的符号动能——基于符号学视角的考察[J]. 艺术传播研究, 2025(3): 96-107.
XU W.Semiotic Dynamics in Cultural Production and Consumption: A Semiotic Investigation[J]. Journal of Art Communication, 2025(3): 96-107.
[7] 唐小林. 文学艺术当然是符号: 再论索绪尔的局限——兼与陈炎先生商榷[J]. 南京社会科学, 2014(1): 138-144.
TANG X L. Of Course, Literature and Art Are Symbols: re-Discussion on the Limitations of Saussure— Discussion with Mr. Chen Yan[J]. Nanjing Journal of Social Sciences, 2014(1): 138-144.
[8] 钱肖羽, 刚强. 数字时代文创产品的符号化传播——以甘肃省博物馆文创产品为例[J]. 新闻与写作, 2021(8): 101-103.
QIAN X Y, GANG Q.Symbolic Communication of Wenchuang Products in the Digital Age—Taking Wenchuang Products of Gansu Provincial Museum as an Example[J]. News and Writing, 2021(8): 101-103.
[9] ZHANG J, LIU J.Tone Sandhi and Tonal Coarticulation in Tianjin Chinese[J]. Phonetica, 2011, 68(3): 161-191.
[10] 李佳涵. 基于天津方言的旅游文创设计研究[D]. 石家庄: 河北科技大学, 2022.
LI J H.Research on the Design of Tourism Cultural Creation Based on Tianjin Dialect[D]. Shijiazhuang: Hebei University of Science and Technology, 2022.
[11] 郝鹏. 方言视觉化——天津四大神兽IP形象与周边设计开发[J]. 天工, 2024(2): 44-46.
HAO P.Visualization of Dialect—IP Images of the Four God Beasts in Tianjin and Development of Their Surrounding Design[J]. Masterpieces of Nature, 2024(2): 44-46.
[12] 张祎, 于东玖. 基于皮尔斯符号学的潍坊风筝文创产品设计研究[J]. 包装工程, 2024, 45(14): 253-262.
ZHANG Y, YU D J.Design of Weifang Kite Cultural and Creative Products Based on Peircean Semiotics[J]. Packaging Engineering, 2024, 45(14): 253-262.
[13] 马慧. 中华文化符号的共享机制研究[J]. 文化遗产, 2025(1): 1-9.
MA H.Research on the Sharing Mechanism of Chinese Cultural Symbols[J]. Cultural Heritage, 2025(1): 1-9.
[14] 张彩霞. 皮尔斯符号理论研究[D]. 济南: 山东大学, 2015.
ZHANG C X.Research on Pierce's Symbol Theory[D]. Jinan: Shandong University, 2015.
[15] Roger Watson PhD RN FIBiol FRSA, . Use of Factor Analysis in Journal of Advanced Nursing: Literature Review[J]. Journal of Advanced Nursing, 2006, 55(3): 330-341.
[16] MAC Q J.Some Methods for Classification and Analysis of Multivariate Observations[M]. Berkeley: Berkeley Symposium on Mathematical Statistics and Probability, 1967.
[17] 杨凯, 慈恩, 刘彬, 等. 基于K-means聚类和图像分割的紫色土发生层边界识别[J]. 土壤学报, 2024, 61(4): 939-951.
YANG K, CI E, LIU B, et al.Boundary Identification of Purple Soil Horizon Based on K-Means Clustering and Image Segmentation[J]. Acta Pedologica Sinica, 2024, 61(4): 939-951.
基金
2025年天津市哲学社会科学规划项目津派文化研究专项（TJJWQN08-03）
PDF(1704 KB)
渝公网安备 50010702501717号