用户共创视角下的海昏侯雁鱼灯模块化文创产品设计

马泉巍; 程海燕

doi:10.19554/j.cnki.1001-3563.2025.22.044

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (22) : 491-502. DOI: 10.19554/j.cnki.1001-3563.2025.22.044

设计研讨

用户共创视角下的海昏侯雁鱼灯模块化文创产品设计

马泉巍^1,*, 程海燕²

作者信息 +

Modular Cultural and Creative Product Design of Bronze Goose-and-Fish Lamp Unearthed from the Tomb of Haihunhou under the Perspective of User Co-creation

MA Quanwei^1,*, CHENG Haiyan²

Author information +

文章历史 +

摘要

目的针对传统文物文创产品设计同质化严重、文化体验浅层化的问题,研究以海昏侯出土青铜器雁鱼灯为原型,旨在构建兼具文化传承价值与用户共创模式的模块化冰箱贴设计方案,通过提升产品的交互叙事性与功能延展性,来满足现代消费者对文创产品的多维需求。方法首先基于感性工学理论,通过文本挖掘筛选与7级语义量表调研,提取用户对青铜器文创的50组核心感性词汇,结合K-means聚类分析将其归纳为3个设计维度;依托熵权-TOPSIS模型对4类文化冰箱贴样本提炼出形式和结构的映射,采用KJ法对需求构建做出层级的分类;引入模糊层次分析法（FAHP）处理用户需求的模糊性矛盾。结论设计产出支持自由拼合造型的模块化冰箱贴,融合开瓶器、手机支架等复合功能,用户通过重组雁鱼灯模块通过手机扫描可触发AR文物典故讲解,实现文化认知、互动体验、功能实用的协同提升。

Abstract

In view of the serious homogenization and the superficial cultural experience in the design of traditional cultural relics and cultural and creative products, the work aims to take the bronze Goose-and-Fish Lamp unearthed from the tomb of Haihunhou as the prototype, to construct a modular fridge cover design scheme that combines cultural inheritance value and user co-creation model, thereby meeting the multi-dimensional demands of modern consumers for cultural and creative products by enhancing the interactive narrative and functional extensibility of the product. Firstly, based on the theory of Kansei engineering, through text mining screening and 7-level semantic scale research, 50 groups of core sensory words of users for bronze ware cultural and creative products were extracted. Combined with K-means cluster analysis, these words were summarized into three design dimensions. Relying on the entropy weight-TOPSIS model, the mapping of form and structure of the four types of cultural fridge sticker samples was extracted. The KJ method was adopted to make hierarchical classification of the demand construction, and the correlation model among form, function and culture was established. The Fuzzy Analytic Hierarchy Process (FAHP) was introduced to handle the fuzzy contradictions of user requirements. The design produces modular fridge magnets that support freely combinable shapes, integrating multiple functions such as bottle openers and phone stands. Users can trigger AR explanations of cultural relics and historical anecdotes by reorganizing the Goose-and-Fish Lamp module and scanning it with their mobile phones, achieving a coordinated improvement in cultural cognition, interactive experience, and functional practicality.

导出引用1

马泉巍, 程海燕. 用户共创视角下的海昏侯雁鱼灯模块化文创产品设计[J]. 包装工程. 2025, 46(22): 491-502 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.044

MA Quanwei, CHENG Haiyan. Modular Cultural and Creative Product Design of Bronze Goose-and-Fish Lamp Unearthed from the Tomb of Haihunhou under the Perspective of User Co-creation[J]. Packaging Engineering. 2025, 46(22): 491-502 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.044

中图分类号： TB472

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