目的 通过机器学习算法模型,特别是深层卷积对抗网络（DCGAN）技术,对瑞昌竹编纹样进行生成与再设计,以设计出符合现代消费者需求的数字化竹编纹样,并将其应用于文化衍生品中,提升瑞昌竹编的数字化传播效果和消费者使用体验。方法 首先,通过收集大量瑞昌竹编纹样图,利用DCGAN技术对这些图案进行学习和生成,确保生成的纹样既保留传统文化的特征,又能创新出符合现代审美的设计;其次,生成的纹样图案交由设计师进一步调整,以确保其视觉效果和传统文化的一致性,并优化其功能性;再次,通过消费者调研,运用KJ法整理需求信息,并结合KANO模型设计双向问卷,评估消费者的需求类型及其满意度,为纹样设计提供数据支持;最后,基于这些分析结果,针对瑞昌竹编非遗文化,提出包括纹样设计、文化传播和消费者体验优化等方面的数字化传播策略。结论 通过机器学习与消费者需求分析,成功生成了符合现代审美且具有传统文化内涵的瑞昌竹编数字化纹样,并将其应用于文化衍生品中。研究不仅提高了瑞昌竹编的现代传播适应性,还增强了消费者对竹编文化的认同感和使用体验,推动了瑞昌竹编非遗文化的创新与传承。
Abstract
The work aims to generate and redesign Ruichang bamboo weaving patterns through machine learning algorithm model, especially Deep Convolutional Adversarial network (DCGAN) technology, so as to design digital bamboo weaving patterns that meet the needs of modern consumers, and apply them in cultural derivatives, and improve the digital communication effect of Ruichang bamboo weaving and consumer experience. Firstly, by collecting a large number of Ruichang bamboo weaving patterns, DCGAN technology was used to learn and generate these patterns, so as to ensure that the generated patterns not only retained the characteristics of traditional culture, but also innovated the design in line with modern aesthetics. The resulting pattern was further adjusted by the designer to ensure its visual consistency with traditional culture and to optimize its functionality. Then, through consumer research, the KJ method was used to sort out demand information, and a two-way questionnaire was designed in combination with the KANO model to evaluate consumers' demand types and satisfaction, to provide data support for pattern design. Based on these analysis results, the digital communication strategy for Ruichang bamboo weaving intangible cultural heritage was proposed, including pattern design, cultural communication and consumer experience optimization. In conclusion, through machine learning and consumer demand analysis, this study successfully generates Ruichang bamboo weaving digital patterns that meet modern aesthetics and have traditional cultural connotations, and applies them to cultural derivatives. The research not only improves the modern communication adaptability of Ruichang bamboo weaving, but also enhances the consumers' sense of identity and use experience of bamboo weaving culture, and promotes the innovation and inheritance of Ruichang bamboo weaving intangible cultural heritage.
关键词
文化传承 /
瑞昌竹编 /
数字赋能 /
传播 /
DCGAN
Key words
cultural inheritance /
Ruichang bamboo weaving /
digital empowerment /
spread /
DCGAN
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基金
江西省教育科学“十四五”规划项目（23YB240）
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