文化传承视域下壮锦纹饰的包装设计转译研究

吴广

doi:10.19554/j.cnki.1001-3563.2025.22.048

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (22) : 538-548. DOI: 10.19554/j.cnki.1001-3563.2025.22.048

设计研讨

文化传承视域下壮锦纹饰的包装设计转译研究

吴广^*

作者信息 +

Research on Transliteration of Zhuang Brocade Patterns in Packaging Design from the Perspective of Cultural Inheritance

WU Guang^*

Author information +

文章历史 +

摘要

目的以壮锦视觉元素为研究对象,通过解析其色彩语言体系、纹饰符号单体构成及群组形式,提取色、形典型要素,运用符号叙事文创策略将壮锦纹饰运用到民族产品包装设计中。方法用DigiEye颜色管理系统对色彩精准测量,结合专业软件对壮锦高频色块进行统计分析,构建色彩数据库,剖析纹饰基本散点形、组合模式、样式,从主纹、辅纹探究构成规律;通过问卷调查掌握用户对壮锦纹饰认知度;基于壮乡五色米及壮锦地域特色,提出融合现代审美包装设计方案,旨在提升产品地域辨识性、彰显地域文化魅力、推动地域文化与包装设计融合创新。结果壮锦纹饰主纹与辅纹和谐共生共构色彩语言体系;纹饰核心符号以三角形、正方形、菱形为基础形,通过对称、反转、重复、倾斜等变化形成多样构图形态,进而切入多种纹饰以展现鲜明的民族文化表征。结论通过案例分析法验证符号叙事文创策略在包装设计领域运用的可行性,在表达民族文化独特性基础上与现代生活高效接轨,以再生手段实现传统文化的可持续发展,强化民族文化品牌知名度与视觉辨识度。

Abstract

The work aims to take the visual elements of Zhuang brocade as the research object and apply the Zhuang brocade patterns in packaging design of ethnic products by analyzing its color language system, the individual composition and group form of decorative symbols, extracting typical elements of color and shape, and applying the symbolic narrative cultural and creative strategy. The DigiEye color management system was used to measure the colors to conduct a statistical analysis on the high-frequency color blocks of Zhuang brocade and construct a color database in combination with professional software. The basic scattered point shapes, combination patterns and styles of the patterns were analyzed, and the composition rules were explored from the main patterns and auxiliary patterns. Users' awareness of Zhuang brocade patterns was mastered through questionnaire surveys. Based on the regional characteristics of the Zhuang's five-color rice and Zhuang brocade, a packaging design scheme integrating modern aesthetics was proposed, aiming to enhance the regional recognition of the product, highlight the charm of regional culture, and promote the innovative integration of regional culture and packaging design. The main and secondary patterns of Zhuang brocade are in harmonious coexistence, jointly constructing the color language system. The core symbols of the patterns are based on triangles, squares and rhombuses. Through changes such as symmetry, inversion, repetition and inclination, diverse composition forms are formed, and then various patterns are introduced to showcase the distinct national cultural characteristics. The research verifies the feasibility of applying the symbolic narrative cultural and creative strategy in packaging design through case analysis. On the basis of expressing the uniqueness of national culture, it efficiently connects with modern life, realizes the sustainable development of traditional culture through regenerative means, and enhances the brand awareness and visual recognition of national culture.

导出引用1

吴广. 文化传承视域下壮锦纹饰的包装设计转译研究[J]. 包装工程. 2025, 46(22): 538-548 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.048

WU Guang. Research on Transliteration of Zhuang Brocade Patterns in Packaging Design from the Perspective of Cultural Inheritance[J]. Packaging Engineering. 2025, 46(22): 538-548 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.048

中图分类号： TB482

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