目的 以非遗煤精为核心,提取其符号化元素构建IP设计框架,为非遗IP形象设计应用提供新思路,以实现非遗文化的活态化传承与可持续发展。方法 分析非遗煤精形态特征,提取主要元素,构建皮尔士三元模型框架,从代表项、指涉对象、解释项构成的3个层级展开具体的可实施策略。结果 为验证煤精雕刻装饰特征的IP设计实施策略,以“意象”“形象”“想象”三大特征,针对设计项目进行具体实践,以验证设计的可行性。结论 将抚顺煤精雕刻以IP角色的形式进行设计呈现,不仅能够使受众群体深入了解煤精雕刻技艺,实现非物质文化遗产的有效保护与常态化发展,而且还能为非遗雕刻类IP设计提供宝贵的灵感与参考。
Abstract
The work aims to construct an IP design framework by extracting the symbolic elements of intangible cultural heritage coal essence as the core, so as to provide new ideas for the design and application of intangible cultural heritage IP image, thereby realizing the active inheritance and sustainable development of intangible cultural heritage. The morphological characteristics of intangible cultural heritage coal essence were analyzed, the main elements were extracted, the framework of Peirce ternary model was constructed, and specific implementable strategies were developed from three levels of representative items, referent objects and explanatory items. In order to verify the IP design implementation strategy of coal essence carving decoration features, the three characteristics of "imagery", "image" and "imagination" were used to validate the feasibility of the design project. The design and presentation of Fushun coal essence carving in the form of IP characters can not only enable the audience to have an in-depth understanding of coal essence carving skills, realize the effective protection and normalization of intangible cultural heritage, but also provide valuable inspiration and reference for the IP design of intangible cultural heritage carving.
关键词
非遗煤精 /
符号化 /
皮尔士三元模型 /
IP形象
Key words
intangible cultural heritage coal essence /
symbolization /
Peirce ternary model /
IP image
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基金
2022年度辽宁省社会科学规划基金项目（L22BXW017）; 2023年度辽宁省教育厅高校基本科研项目（JYTMS20231462）
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