中华生活美学视阈下茶文化产品的跨语境转译与数智创新

华培; 蒋杰

doi:10.19554/j.cnki.1001-3563.2025.22.053

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (22) : 594-603. DOI: 10.19554/j.cnki.1001-3563.2025.22.053

设计智创·智创时代下的艺术乡建

中华生活美学视阈下茶文化产品的跨语境转译与数智创新

华培^1,2, 蒋杰^1,*

作者信息 +

Cross-context Translation and Digital and Intelligent Innovation of Tea Culture Products from the Perspective of Chinese Life Aesthetics

HUA Pei^1,2, JIANG Jie^1,*

Author information +

文章历史 +

摘要

目的运用符号学分析与数智化实践,探讨中华生活美学茶文化产品在多维媒介中的创新表达与跨语境传播路径。方法从和谐观与审美认知等方面对比中西方美学差异,对用户行为偏好、情感诉求及文化认同进行数据分析,通过符号学解构茶文化产品的茶器形制、茶技礼仪与茶道意境等核心符号,结合图像生成、三维建模、数字孪生等数智技术,探索茶文化由传统物质载体向数智形态的创新转化路径。结果将中华生活美学融入茶文化产品的当代实践,提出符号转译、智能编码与价值共塑的设计策略,呈现茶文化产品的数智化审美重构,增强其跨语境传播效能。结论数智化创新为中华生活美学茶文化产品的当代转化提供了新范式,通过技术赋能与文化解码,重塑其可持续性美学传播生态,探索“中国特性”的国际视觉表达。

Abstract

The work aims to explore the innovative expression and cross-context communication path of Chinese life aesthetics tea culture products in multi-dimensional media through semiotic analysis and digital intelligence practice. The aesthetic differences between China and the West were compared from aspects such as the concept of harmony and aesthetic cognition, the data analysis was conducted on users' behavioral preferences, emotional demands and cultural identities, the core symbols of tea culture products such as the shape and form of tea vessels, tea techniques and etiquette, and the artistic conception of tea ceremony were deconstructed through semiotics, and the innovative transformation path of tea culture from traditional material carriers to digital and intelligent forms was explored combined digital intelligence technologies such as image generation, 3D modeling and digital twins. The Chinese life aesthetics was integrated into the contemporary practice of tea culture products, the design strategies of symbol translation, intelligent coding and value co-shaping were proposed and the digital and intelligent aesthetics reconstruction of tea culture products was presented, enhancing their cross-context communication effectiveness. The digital and intelligent innovation provides a new paradigm for the contemporary transformation of Chinese life aesthetics tea culture products. Through technological empowerment and cultural decoding, it reshapes its sustainable aesthetics communication ecosystem and explores the international visual expression of "Chinese characteristics".

导出引用1

华培, 蒋杰. 中华生活美学视阈下茶文化产品的跨语境转译与数智创新[J]. 包装工程. 2025, 46(22): 594-603 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.053

HUA Pei, JIANG Jie. Cross-context Translation and Digital and Intelligent Innovation of Tea Culture Products from the Perspective of Chinese Life Aesthetics[J]. Packaging Engineering. 2025, 46(22): 594-603 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.053

中图分类号： TB482

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