目的 探究中华生活美学与数智技术融合的文创设计创新方案,以金陵刻经印刷技艺为例,重塑数字时代“器以载道”的审美实践。方法 通过对中华生活美学思想演进的总结分析,运用数字技术发掘非遗物质文化遗产（非遗）数字化在场性,开发融合Augmented Reality增强现实（AR）与交互设计的非遗文创作品。结果 通过数智化创新实践,构建非遗可视化信息图谱;用户文化认知准确性、情感共鸣强度与文化传播效果显著提升。建立“文化研究-信息图解-数智赋能”的技术链,实现生活美学从实体物品到数字空间的价值转化。结论 该实践不仅激活非遗文化中的传统智慧,更形成可感知、可交互、可衍生的文化体验新模态,实现技术最大化赋能美学,为非遗文创数智化设计提供新的视角与参考。
Abstract
The work aims to explore innovative solutions for cultural and creative design integrating Chinese life aesthetics with digital and intelligent technologies and take the Jinling Sutra Engraving and Printing Technique as a case study to reshape the aesthetic practice of "Form Bears Essence" in the digital era. By summarizing and analyzing the evolution of Chinese aesthetics thoughts, digital technologies were employed to explore the digital presence of intangible cultural heritage (ICH) and develop ICH cultural and creative works integrated with Augmented Reality (AR) and interactive design. Through digital and intelligent innovation practices, a visualized ICH information map was constructed and the accuracy of users' cultural cognition, the intensity of emotional resonance, and the effectiveness of cultural communication were significantly enhanced. A technical chain of "Cultural Research—Information Visualization—Digital and Intelligent Empowerment" was established, realizing the value transformation of life aesthetics from physical objects to digital spaces. This practice not only activates the traditional wisdom embedded in ICH culture but also establishes a new perceivable, interactive, and extensible cultural experience modality, maximizing technology's role in empowering aesthetics and providing new perspectives and references for the digital and intelligent design of ICH cultural and creative works.
关键词
中华生活美学 /
数字在场性 /
金陵刻经印刷技艺 /
非遗文创
Key words
Chinese life aesthetics /
presence of digitization /
Jinling Sutra Engraving and Printing Technique /
cultural and creative design derived from intangible cultural heritage
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基金
国家社会科学基金艺术学重大项目（23ZD13）阶段性成果/江苏省高校哲学社会科学实验室——南京艺术学院中国文化传承与数智创新实验室; 2024年南京艺术学院校级研究生课程思政示范课程《文化传承与视觉创新》研究成果
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