基于SDT的GAI平台用户持续使用意愿研究

米高峰; 韩枚慎; 李子翔; 杨小晖

doi:10.19554/j.cnki.1001-3563.2026.04.014

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (4) : 162-174. DOI: 10.19554/j.cnki.1001-3563.2026.04.014

工业设计

基于SDT的GAI平台用户持续使用意愿研究

米高峰, 韩枚慎^*, 李子翔, 杨小晖

作者信息 +

Users' Intention to Continuously Use Generative AI Platforms Based on the Self-Determination Theory Perspective

MI Gaofeng, HAN Meishen^*, LI Zixiang, YANG Xiaohui

Author information +

文章历史 +

摘要

目的旨在探索新质生产力背景下影响用户持续使用生成式人工智能平台意愿的关键因素及其内在机制。方法首先以心理学自我决定理论为基础,整合信息系统成功模型与期望确认模型,并引入一系列变量构建以用户基本心理需求为中介的理论模型与研究假设;其次基于文献基础设置问卷并收集平台用户样本数据;最后引入结构方程模型对样本数据进行分析。结果平台技术层面的优化会强化用户的内在基本心理需求,进而增强用户对平台的感知有用性以及期望确认度,最终正向影响满意度和持续使用意愿。结论探寻了当下生成式人工智能平台技术层面对用户基本心理需求的影响,丰富了用户对创作平台的内容期待,并以千问平台为例,为同类型平台优化提供理论基础。

Abstract

The work aims to investigate the key factors and underlying mechanisms that influence users' intention to continuously use generative artificial intelligence (GAI) platforms in the context of emerging productive forces. Grounded in the Self-Determination Theory, the information systems success model and the expectation-confirmation model were integrated, and a set of relevant variables were incorporated to construct a theoretical framework and hypotheses in which users' basic psychological needs served as mediating factors. A questionnaire was developed based on an extensive literature review, and user data were subsequently collected from GAI platforms. Structural equation modeling was applied to analyze the sample data. The results revealed that technological optimization at the platform level reinforced users' basic psychological needs, thereby enhancing perceived usefulness and expectation confirmation, which ultimately exerted positive effects on user satisfaction and continuous use intention. This study elucidates how technological features of contemporary GAI platforms influence users' fundamental psychological needs, enriches understanding of users' content expectations on creative platforms, and provides a theoretical foundation for optimization of similar platforms with the Qwen platform as an example.

导出引用1

米高峰, 韩枚慎, 李子翔, 杨小晖. 基于SDT的GAI平台用户持续使用意愿研究[J]. 包装工程. 2026, 47(4): 162-174 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.014

MI Gaofeng, HAN Meishen, LI Zixiang, YANG Xiaohui. Users' Intention to Continuously Use Generative AI Platforms Based on the Self-Determination Theory Perspective[J]. Packaging Engineering. 2026, 47(4): 162-174 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.014

中图分类号： TB472

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