面向真实性的文化遗产虚拟体验设计策略研究

任宏伟, 朱冠达, 刘璐, 王枫林

包装工程(设计栏目) ›› 2026, Vol. 47 ›› Issue (4) : 183-190.

PDF(3274 KB)
PDF(3274 KB)
包装工程(设计栏目) ›› 2026, Vol. 47 ›› Issue (4) : 183-190. DOI: 10.19554/j.cnki.1001-3563.2026.04.016
工业设计

面向真实性的文化遗产虚拟体验设计策略研究

  • 任宏伟*, 朱冠达, 刘璐, 王枫林
作者信息 +

Virtual Experience Design Strategy for Cultural Heritage Based on Heritage Authenticity

  • REN Hongwei*, ZHU Guanda, LIU Lu, WANG Fenglin
Author information +
文章历史 +

摘要

目的 基于文化遗产数字化的相关概念与问题,探究将遗产“真实性”作为文化遗产虚拟体验设计中结构性原则的可行性和由真实性所贯穿交互体验驱动用户沉浸体验的可能性。方法 分析文化遗产数字化、虚拟体验设计、遗产真实性的相关理论与研究案例,整合对文化遗产对象的客观真实性,以及用户体验视角中由沉浸体验而驱动对遗产客观真实性感知的达成,共同构建出以真实性为导向的文化遗产虚拟体验设计策略,并以大足石刻圆觉洞虚拟体验设计实践为例,通过对比实验验证设计策略的有效性。结论 将“真实性”作为虚拟体验设计的结构性原则,与技术特性相结合,能够有效展示文化遗产相关的历史、艺术与科学价值,推动中华优秀传统文化的普及与传播。同时,结合游戏化交互、沉浸叙事的交互体验设计,能有效帮助用户在文化情境下获取沉浸体验,激活用户感知文化遗产的历史、艺术与科学价值,实现文化意义与用户体验的双向连接。

Abstract

Based on the concepts and issues in digital cultural heritage, the work aims to explore the feasibility of adopting heritage authenticity as a structural principle in virtual heritage experience, and the potential for authenticity-driven interaction to foster users' immersive experience. Through analyses of relevant theories and case studies in digital cultural heritage, virtual heritage experience, and heritage authenticity, the objective authenticity of cultural heritage objects and the achievement of perceived objective authenticity driven by immersive experience from the users' experience perspective were integrated, so as to construct an authenticity-oriented virtual experience design strategy for cultural heritage. With the virtual experience design practice of the Yuanjue Cave of Dazu Rock Carvings as an example, the effectiveness of the design strategy was verified through comparative experiments. Taking authenticity as a structural principle of virtual experience design and integrating it with technical characteristics can effectively demonstrate the historical, artistic, and scientific values of cultural heritage, and promote the popularization and communication of excellent traditional Chinese culture. Meanwhile, interactive experience design incorporating gamified interaction and immersive narrative can effectively help users achieve immersion in a cultural context, activate their perception of the historical, artistic, and scientific values of cultural heritage, and realize a bidirectional connection between cultural meaning and user experience.

关键词

文化遗产数字化 / 虚拟体验设计 / 遗产真实性 / 设计策略 / 大足石刻

Key words

digital cultural heritage / virtual experience design / heritage authenticity / design strategy / Dazu Rock Carvings

引用本文

导出引用1
任宏伟, 朱冠达, 刘璐, 王枫林. 面向真实性的文化遗产虚拟体验设计策略研究[J]. 包装工程. 2026, 47(4): 183-190 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.016
REN Hongwei, ZHU Guanda, LIU Lu, WANG Fenglin. Virtual Experience Design Strategy for Cultural Heritage Based on Heritage Authenticity[J]. Packaging Engineering. 2026, 47(4): 183-190 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.016
中图分类号: TB472   

参考文献

[1] 陈晓皎, 苗甜, 唐晓腾, 等. 文化遗产数字化保护及可视化[J]. 包装工程, 2022, 43(20): 26-37.
CHEN X J, MIAO T, TANG X T, et al.Digital Conservation and Visualization of Cultural Heritage[J]. Packaging Engineering, 2022, 43(20): 26-37.
[2] 马萍. 文化遗产数字化与文化认同建构[J]. 江苏社会科学, 2025(2): 214-222.
MA P.Digitalization of Cultural Heritage and Construction of Cultural Identity[J]. Jiangsu Social Sciences, 2025(2): 214-222.
[3] LIAN Y T, XIE J F.The Evolution of Digital Cultural Heritage Research: Identifying Key Trends, Hotspots, and Challenges through Bibliometric Analysis[J]. Sustainability, 2024, 16(16): 7125.
[4] 刘家兴, 张烈. 基于文献计量学的国外文化遗产虚拟体验设计研究进展可视化分析[J]. 包装工程, 2024, 45(20): 58-80.
LIU J X, ZHANG L.Visualization Analysis of International Research Progress in Virtual Experience Design for Cultural Heritage Based on Bibliometric Methods[J]. Packaging Engineering, 2024, 45(20): 58-80.
[5] STONE R, OJIKA T.Virtual Heritage: What Next?[J]. IEEE MultiMedia, 2000, 7(2): 73-74.
[6] CHAMPION E M.Virtual Heritage: A Concise Guide[M]. Cham: Ubiquity Press, 2021.
[7] 何修传, 马梦媛, 王慕炜. 基于文献计量分析的国际体验设计研究现状与发展趋势[J]. 包装工程, 2023, 44(14): 327-339.
HE X C, MA M Y, WANG M W.Research Status and Development Trend of International Experience Design Based on Bibliometric Analysis[J]. Packaging Engineering, 2023, 44(14): 327-339.
[8] XU J L, LIU Z.Immersive Storytelling Empowering Cultural Heritage Transmission: A Case of Xiaonan Village[C]// Design, User Experience, and Usability. Cham: Springer, 2025: 128-142.
[9] MARQUES C G, PEDRO J P, ARAÚJO I. A Systematic Literature Review of Gamification in/for Cultural Heritage: Leveling Up, Going beyond[J]. Heritage, 2023, 6(8): 5935-5951.
[10] SUN T X, JIN T T, HUANG Y R, et al.Restoring Dunhuang Murals: Crafting Cultural Heritage Preservation Knowledge into Immersive Virtual Reality Experience Design[J]. International Journal of Human-Computer Interaction, 2024, 40(8): 2019-2040.
[11] 徐迎庆, 图拉. 沉浸式叙事视角下的中华文化数字化传承与传播[J]. 包装工程, 2023, 44(2): 1-8.
XU Y Q, TU L.Digital Inheritance and Transmission of Chinese Culture from the Perspective of Immersive Narrative[J]. Packaging Engineering, 2023, 44(2): 1-8.
[12] 王永健. 真实性原则与文化遗产保护再思考: 从奈良会议到全球化语境[J]. 青海民族大学学报(社会科学版), 2025, 51(3): 123-133.
WANG Y J.The Reconsideration of Authenticity and Cultural Heritage Protection: From the Nara Conference to the Context of Globalization[J]. Journal of Qinghai Nationalities Institute (Social Sciences), 2025, 51(3): 123-133.
[13] 陈宇斌, 翁时秀. 原真性的二元结构——一种现代性视角的解读[J]. 旅游学刊, 2018, 33(1): 86-94.
CHEN Y B, WENG S X.Dual Structure of Authenticity: An Interpretation in the Perspective of Modernity[J]. Tourism Tribune, 2018, 33(1): 86-94.
[14] WANG N.Rethinking Authenticity in Tourism Experience[J]. Annals of Tourism Research, 1999, 26(2): 349-370.
[15] 文一峰. 原真性语义与遗产文化生态学模型[J]. 城市规划, 2022, 46(3): 115-124.
WEN Y F.Semantics of Authenticity and Cultural Ecology Model of Heritage[J]. City Planning Review, 2022, 46(3): 115-124.
[16] 彭兆荣, 秦红岭, 郭旃, 等. 笔谈:阐释与展示——文化遗产多重价值的时代建构与表达[J]. 中国文化遗产, 2023(3): 4-28.
PENG Z R, QIN H L, GUO Z, et al.Interpretation and Presentation: The Contemporary Construction and Expression of Multiple Values of Cultural Heritage[J]. China Cultural Heritage, 2023(3): 4-28.
[17] FARRELLY F, KOCK F, JOSIASSEN A.Cultural Heritage Authenticity: A Producer View[J]. Annals of Tourism Research, 2019, 79: 102770.
[18] TILDEN F, CRAIG E B, et al.Interpreting our heritage[M]. Chapel Hill: University of North Carolina Press, 2007.
[19] VICHNEVETSKAIA A.Implications of the Use of Virtual Reality in Heritage Conservation[C]//2021 IEEE 7th International Conference on Virtual Reality (ICVR). Foshan, China. IEEE, 2021: 215-222.
[20] 谭宏. 大足石刻造像中的艺术人类学解读[J]. 民族艺术研究, 2013, 26(1): 67-73.
TAN H.Interpretation of Artistic Anthropology in Dazu Stone Sculpture[J]. Ethnic Art Studies, 2013, 26(1): 67-73.

基金

重庆市社会科学界联合会博士项目(2024BS111); 四川美术学院博士科研启动项目(24BSQD07); 重庆市艺术科学研究规划项目(18YB09); 数字媒体艺术四川省重点实验室项目(21DMKL08)

PDF(3274 KB)

Accesses

Citation

Detail

段落导航
相关文章

/