目的 探索海南旅游文创产品中影响用户体验评价的关键设计要素,提出针对性设计优化策略,以期提升海南文创产品的市场竞争力和用户认可度,推动该地区旅游文创产业的创新与高质量发展。方法 首先通过因子分析聚类得出影响海南旅游文创产品用户满意度的6个关键因素及其影响效应大小,然后利用Kano模型分析关键设计要素对用户满意度的具体影响。结果 因子分析和Kano模型显示,文化、情感和创新是影响海南旅游文创产品用户满意度的关键因素。工艺精良、功能实用等设计要素构成基础保障;造型美观、本地传统技艺等设计要素是产品中的优化重点;互动体验、文化传承、绿色环保等设计要素是吸引用户的新亮点。结论 提出4项设计优化策略：基础品质保证与感官体验提升、文化内涵深度挖掘与创新表达、情感价值强化与独特性塑造以及坚持绿色可持续发展,并通过设计实践进一步验证了研究结果的可行性,为海南文创产品的设计优化提供了理论与实证支持。
Abstract
The work aims to explore the key design elements influencing user experience evaluation in Hainan's tourism cultural and creative products and propose targeted design optimization strategies, to enhance the market competitiveness and user recognition of Hainan's cultural and creative products and promote the innovation and high-quality development of the tourism cultural and creative industry in Hainan. Initially, factor analysis was used to cluster six critical factors influencing users' satisfaction with Hainan's tourism cultural and creative products along with the magnitude of their effects. Subsequently, the Kano model was applied to analyze the specific impacts of key design elements on users' satisfaction. The factor analysis and Kano model revealed that culture, emotion, and innovation were the critical factors influencing users' satisfaction with Hainan's tourism cultural and creative products. Design elements such as excellent craftsmanship and practical functionality formed the foundation. Aesthetic design and local traditional skills were key areas for optimization. Interactive experiences, cultural heritage, and green environmental protection were new highlights that attracted users. Four design optimization strategies are proposed: ensuring foundational quality and enhancing sensory experiences, deepening the exploration of cultural connotations with innovative expression, strengthening emotional value and shaping uniqueness, and adhering to green sustainable development. Through design practice, the feasibility of these research findings has been further verified, providing theoretical and empirical support for the design optimization of Hainan's cultural and creative products.
关键词
文创产品设计 /
用户体验评价 /
设计要素 /
用户需求 /
文化价值
Key words
cultural and creative product design /
user experience evaluation /
design elements /
user needs /
cultural value
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