目的 针对虚拟驾驶模拟器设计中用户感性诉求挖掘与需求映射机制的双重困境,构建精准映射与高效迭代的设计框架,以开发更契合市场需求的设备。方法 基于双过程理论（Dual-Process Theory）构建协同设计框架,通过系统1（直觉过程）运用感性工学（Kansei Engineering,KE）解构用户潜意识层的情感意象,提取隐喻化需求条件;系统2（逻辑过程）则借助层次分析法（Analytic Hierarchy Process,AHP）将感性诉求转译为可量化的设计要素,并依托模糊综合评价（Fuzzy Comprehensive Evaluation,FCE）实现设计方案筛选与多目标优化决策。结果 将用户的感性需求转译为产品设计要素,实现直觉与逻辑的协同,同时在实际应用中有针对性地考虑各要素项可以使设计过程更加高效。结论 验证了双过程理论在虚拟驾驶模拟器设计中的科学性和有效性。其中,系统1的感性工学有效地捕捉了用户的直观感受和情感需求,而系统2的模糊层次分析法则为这些感性需求提供了科学的量化评估和决策支持,有助于平衡产品的感性设计和理性分析,使得设计过程更加系统化和科学化。
Abstract
The work aims to construct a design framework that enables accurate mapping of user needs and efficient iteration of design innovations, thereby developing virtual driving simulators that better meet market needs, so as to address the dual challenges of insufficient mining of users' emotional needs and the lack of need mapping mechanisms in the design of virtual driving simulators. Based on the Dual-Process Theory, a collaborative design framework was established. System 1 (intuitive process) employed Kansei Engineering (KE) to deconstruct the emotional imagery in users' subconsciousness and extract metaphorical need conditions. System 2 (logical process) relied on the Analytic Hierarchy Process (AHP) to translate emotional needs into quantifiable design elements, and the Fuzzy Comprehensive Evaluation (FCE) was used to screen design schemes and make multi-objective optimization decisions. The emotional needs of users were translated into product design elements, achieving collaboration between intuition and logic. Considering each element item in practical applications could make the design process more efficient. The scientific validity and effectiveness of the Dual-Process Theory in the design of virtual driving simulators are verified. The KE in System 1 effectively captures users' intuitive feelings and emotional needs, while the fuzzy hierarchical analysis in System 2 provides scientific quantification and decision-making support for these emotional needs. This helps balance the emotional design and rational analysis of the product, making the design process more systematic and scientific.
关键词
双过程理论 /
虚拟驾驶模拟器 /
感性工学 /
层次分析法 /
模糊综合评价
Key words
dual-process theory /
virtual driving simulator /
Kansei engineering /
analytic hierarchy process /
fuzzy comprehensive evaluation
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基金
2024年度广西高等教育本科教学改革工程项目（2024JGB495）; 2023年度柳州市哲学社会科学规划研究项目（23CSL10）; 2024年度柳州市哲学社会科学规划研究课题（自筹经费）：新质生产力驱动柳州民族地区全面乡村振兴路径研究（24ESL15）
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