目的 针对天津旅游文创产品存在的转译表层化、场景适配碎片化及智能应用低效化等问题,探索基于文化基因场景转译的优化路径,以提升天津文创产品的地域文化价值与市场竞争力。方法 立足场景需求导向,构建“符号层-记忆层-实践层”三元认知解码框架与“基础层-提升层-突破层”场景分层转译模型,结合津派文化基因谱系化构建与典型案例分析,提出精准化设计策略,并通过AIGC等技术赋能“津城印象”“玉壶春”等系列设计实践进行验证。结果 “基因解码-场景转译-技术赋能”策略范式的尝试,解决了文化价值转化不足与体验割裂的问题。结论 研究为天津文创产品的优化升级提供了可操作的理论模型与实践路径,也为城市文化活化与文创优化发展提供了参考。
Abstract
In view of the problems existing in Tianjin tourism cultural and creative products, such as superficial translation, fragmented scenario adaptation, and inefficient intelligent application, the work aims to explore the optimization path based on the scenario translation of cultural genes, to enhance the regional cultural value and market competitiveness of Tianjin cultural and creative products. Based on the orientation of scenario demand, a ternary cognitive decoding framework of "symbol layer - memory layer - practice layer" was constructed and a hierarchical scenario translation model of "basic layer - improvement layer - breakthrough layer" was established. Combined with the genealogical construction of Jin-style cultural genes and the analysis of typical cases, precise design strategies were put forward, which were verified through the empowerment of technologies such as AIGC and the design practices of series like "Impression of Jincheng" and "Yuhuchun". The effectiveness of the strategy paradigm of "gene decoding - scenario adaptation - technology empowerment" effectively solved the problems of insufficient transformation of cultural value and fragmented experience. The research provides an operable theoretical model and practical path for the optimization and upgrading of Tianjin cultural and creative products, and also offers a reference for the activation of urban culture and the optimized development of cultural and creative industries.
关键词
文化基因 /
场景转译 /
城市文化活化 /
文创产品优化
Key words
cultural gene /
scenario translation /
revitalization of urban culture /
optimization of cultural and creative products
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基金
天津市哲学社会科学规划项目津派文化研究专项《津派文化基因转译视域下博物馆文创数字活化策略研究》（TJJWO08-04）
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