基于KE-ISM-AHP模型的传统民俗旅游文创产品设计研究

何璐; 李羚; 栀梓

doi:10.19554/j.cnki.1001-3563.2026.04.038

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (4) : 448-460. DOI: 10.19554/j.cnki.1001-3563.2026.04.038

设计研讨

基于KE-ISM-AHP模型的传统民俗旅游文创产品设计研究

何璐¹, 李羚¹, 栀梓^1,2,*

作者信息 +

Design of Traditional Folklore Tourism Cultural and Creative Products Based on the KE-ISM-AHP Model

HE Lu¹, LI Ling¹, ZHI Zi^1,2,*

Author information +

文章历史 +

摘要

目的针对文化与旅游深度融合背景下传统民俗旅游文创产品存在情感表达不足、创新设计同质化等问题,探索感性工学、解释结构模型与层次分析法相结合的综合设计方法。方法通过感性工学深入挖掘用户对传统文化符号的情感需求,运用解释结构模型梳理各要素的层次关系,并采用层次分析法对需求因子进行权重评估和优先级判断,最终形成“需求聚类-层级拆解-权重分析”的三位一体创新设计流程。结合实际文创设计案例对该流程进行了验证。结果构建了基于用户需求的传统民俗旅游文创设计框架,提出了融合情感化需求、个性化需求与易用性原则的创新策略。结论研究证明,感性工学、解释结构模型与层次分析法的融合可在传统民俗文创领域实现更精确的需求分析与策略制定,为后续文化创意产业的发展提供了新的理论依据和设计参考。

Abstract

In response to insufficient emotional expression and homogenization of innovative design of traditional folklore tourism cultural and creative products in the context of the deep integration of culture and tourism, the work aims to explore a comprehensive design method combining perceptual engineering, interpretive structural model and hierarchical analysis method. The emotional needs of users for traditional cultural symbols were deeply explored through perceptual engineering, the hierarchical relationship of each element was sorted out by the interpretive structural model, and the hierarchical analysis method was used to evaluate the weights and prioritize the need factors. Finally, the trinity innovative design process of "need clustering-hierarchical dismantling-weighting analysis" was formed. The process was verified with actual cultural and creative design cases. A traditional folk tourism cultural and creative design framework based on user needs was constructed, and an innovative strategy integrating emotional needs, personalized needs and ease of use was proposed. The study proves that the integration of perceptual engineering, interpretive structural model and hierarchical analysis method can realize more accurate need analysis and strategy formulation in the field of traditional folklore cultural and creative design, which provides a new theoretical basis and design reference for the subsequent development of cultural and creative industries.

导出引用1

何璐, 李羚, 栀梓. 基于KE-ISM-AHP模型的传统民俗旅游文创产品设计研究[J]. 包装工程. 2026, 47(4): 448-460 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.038

HE Lu, LI Ling, ZHI Zi. Design of Traditional Folklore Tourism Cultural and Creative Products Based on the KE-ISM-AHP Model[J]. Packaging Engineering. 2026, 47(4): 448-460 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.038

中图分类号： TB472

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