目的 为破解传统宋锦纹样在现代包装设计转化中面临的核心难题,致力于构建理论解析与设计实践于一体的系统性转化路径,以推动非物质文化遗产的活态传承与现代创新应用。方法 首先,通过莫里斯符号学三分框架理论将宋锦八达晕纹样进行语义维度、语构维度和语用维度的深度解析,为可拓学物元模型提供基础变量,实现“符号结构→设计矛盾→可拓变换策略”的系统映射。其次,使用可拓学物元分析模型建立语义认知矛盾、语构适配矛盾和语用功能矛盾的量化指标,使原本“抽象的文化符号逻辑”可被量化、操作化并以可拓变换方法完成传统纹样向现代包装需求的精准适配。最后,提出从认知层面（关联现代生活）到形式层面（简化适配）再到功能层面（整合创新）的三维转化路径。结论 研究成功证实了双理论融合在传统纹样现代化转化中的有效性与科学性。不仅梳理出宋锦纹样的意义生成机制,更通过量化模型为设计决策提供了客观依据,为宋锦纹样的活态传承提供可操作的解决方案。
Abstract
To address the core challenges in adapting traditional Song brocade patterns for modern packaging design, the work aims to construct a systematic transformation pathway that integrates theoretical analysis with design practice, thereby promoting the living heritage and contemporary innovative application of this intangible cultural heritage. Firstly, the Morrisian triadic semiotic framework was employed to conduct an in-depth analysis of the Song brocade "Badayun" (Eight-Rays-Aureola) patterns across its semantic, syntactic, and pragmatic dimensions. This provided fundamental variables for the subsequent extenics model, establishing a systematic mapping from "semiotic structure" to "design conflicts" and finally to "extensible transformation strategies." Secondly, the extenics matter-element analysis model was utilized to establish quantitative indicators for three types of conflicts: semantic-cognitive, syntactic-adaptive, and pragmatic-functional. This process operationalized the otherwise "abstract logic of cultural symbols", making it quantifiable and actionable. Extensible transformation methods were then applied to achieve precise adaptation of traditional patterns to modern packaging requirements. Finally, a three-dimensional transformation path was proposed, progressing from the cognitive level (associating with modern life), through the formal level (simplification and adaptation), to the functional level (integration and innovation). The research successfully validates the effectiveness and scientific rigor of integrating semiotics and extenics for the modernization of traditional patterns. It not only clarifies the meaning-generation mechanism of Song brocade patterns but also provides an objective, quantitative basis for design decision-making, offering a practical and operable solution for the dynamic preservation and revitalization of Song brocade patterns.
关键词
符号学 /
可拓学 /
宋锦 /
现代包装设计
Key words
semiotics /
extenics /
Chinese Song brocade /
modern packaging design
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基金
广东省普通高校青年创新人才类项目（2021WQNCX032）; 江苏省社会科学基金项目（25YSB016）; 江苏省高校哲学社会科学研究项目（2022SJYB1484）
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