面向非资源丰沛型乡村的设计乡建共创模式探究

杨静; 李珍

doi:10.19554/j.cnki.1001-3563.2026.04.048

PDF(26749 KB)

包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (4) : 563-577. DOI: 10.19554/j.cnki.1001-3563.2026.04.048

设计研讨

面向非资源丰沛型乡村的设计乡建共创模式探究

杨静^*, 李珍

作者信息 +

Co-creation Model for Design-enabled Rural Construction of Non-resource-rich Villages

YANG Jing^*, LI Zhen

Author information +

文章历史 +

摘要

目的基于服务设计中的价值共创理念,提出一种针对非资源丰沛型乡村的设计乡建思路。方法首先,分析设计赋能乡村建设的现状,归纳并定义非资源丰沛型乡村的特征,分析其发展困境;其次,利用文献研究法梳理价值共创理论并通过案例分析法分析设计乡建案例,指出设计乡建具有共创性与在地性的特征。结果从价值共创视角出发,提出“资源整合-设计共创-价值创造-价值延续”的非资源丰沛型乡村设计乡建价值共创路径并以华南理工大学设计学院“小忙兔村设计帮扶计划”校地合作项目验证该路径的可行性与有效性。结论价值共创视角下的设计乡建模式为非资源丰沛型乡村发展建设提供了新的视角和路径。在乡村建设中,通过多元主体协作和设计介入,乡村资源得以转化为乡村文化标识与产业动能,在推动乡村向阳发展的同时,增强村民对乡村的认同感与归属感。

Abstract

Based on the concept of value co-creation in service design, the work aims to propose a design-enabled rural construction idea for non-resource-rich villages. Firstly, the current situation of design-enabled rural construction was analyzed, the characteristics of non-resource-rich villages were summarized and defined, and their development difficulties were analyzed. Secondly, the value co-creation theory was sorted out by the literature research method, and the design-enabled rural construction cases were analyzed by the case analysis method, pointing out that the design-enabled rural construction had the characteristics of co-creation and localization. From the perspective of value co-creation, a value co-creation path for non-resource-rich rural design and construction was proposed, namely "resource integration-design co-creation-value creation-value continuation", and the feasibility and effectiveness of this path were verified through the school-local cooperation project "Busy Bunny Village Design Assistance Plan" of the School of Design of South China University of Technology. The design-enabled rural construction model from the perspective of value co-creation provides a new perspective and path for the development and construction of non-resource-rich rural areas. In rural construction, through the collaboration of multiple subjects and design intervention, rural resources can be transformed into rural cultural symbols and industrial kinetic energy, which can promote the development of rural areas and enhance the villagers' sense of identity and belonging to the countryside.

导出引用1

杨静, 李珍. 面向非资源丰沛型乡村的设计乡建共创模式探究[J]. 包装工程. 2026, 47(4): 563-577 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.048

YANG Jing, LI Zhen. Co-creation Model for Design-enabled Rural Construction of Non-resource-rich Villages[J]. Packaging Engineering. 2026, 47(4): 563-577 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.048

中图分类号： TB472

参考文献

[1] 新华社. 中共中央国务院关于实施乡村振兴战略的意见[EB/OL]. (2018-02-04)[2025-01-04]. https://www.gov.cn/zhengce/2018-02/04/content_5263807.htm.
Xinhua News Agency. Opinions of the CPC Central Committee and the State Council on Implementing the Rural Revitalization Strategy[EB/OL]. (2018-02-04) [2025-01-04]. https://www.gov.cn/zhengce/2018-02/04/content_5263807.htm.
[2] 新华社客户端. 新华全媒+|“千万工程”助力乡村振兴百姓共富[EB/OL]. (2024-12-11)[2025-02-05]. https://baijiahao.baidu.com/s?id=1768495975443138559&wfr=spider&for=pc.
Xinhua News Agency Client. Xinhua All Media +|"Ten Million Project" Helps Rural Revitalization and Common Prosperity for the People[EB/OL]. (2024-12-11)[2025-02-05]. https://baijiahao.baidu.com/s?id=1768495975443138559&wfr=spider&for=pc.
[3] 国家统计局. 中国统计年鉴[M]. 北京: 中国统计出版社, 2024.
National Bureau of Statistics. China Statistical Yearbook[M]. Beijing: China Statistics Press, 2024.
[4] 李裕瑞, 卜长利, 曹智, 等. 面向乡村振兴战略的村庄分类方法与实证研究[J]. 自然资源学报, 2020, 35(2): 243-256.
LI Y R, BU C L, CHAO Z, et al.Village Classification Method and Empirical Research for Rural Revitalization Strategy[J].Journal of Natural Resources, 2020, 35(2): 243-256.
[5] 曹瑜珺, 范树平, 朱云涛, 等. 中国村庄分类研究脉络与展望[J]. 规划师, 2024, 40(7): 49-55.
CAO Y J, FAN S P, ZHU Y T, et al.Context and Prospect of Chinese Village Classification Research[J]. Planner, 2024, 40(7): 49-55.
[6] 王淑佳, 孙九霞. 普适道路还是隐形门槛?不同类型乡村旅游发展路径的外源因素[J]. 自然资源学报, 2022, 37(3): 662-680.
WANG S J, SUN J X.Universal Road or Invisible Threshold? Exogenous Factors in Different Development Paths of Rural Tourism[J]. Journal of Natural Resources, 2022, 37(3): 662-680.
[7] 李国江. 乡村文化当前态势、存在问题及振兴对策[J]. 东北农业大学学报(社会科学版), 2019, 17(1): 1-7.
LI G J. Current Situation, Existing Problems and Revitalization Strategies of Rural Culture[J]. Journal of Northeast Agricultural University(Social Science Edition), 2019, 17(1): 1-7.
[8] 崔明, 覃志豪, 唐冲, 等. 我国新农村建设类型划分与模式研究[J]. 城市规划, 2006(12): 27-32.
CUI M, QIN Z H, TANG C, et al.Categorization and Mode Study of New Village Construction in China[J]. City Planning Review, 2006, 30(12): 27-32.
[9] 史秋洁, 刘涛, 曹广忠. 面向规划建设的村庄分类指标体系研究[J]. 人文地理, 2017, 32(6): 121-128.
SHI Q J, LIU T, CAO G Z.Classifying Villages for Planning and Construction Guidance: Index Development and Application in China[J]. Human Geography, 2017, 32(6): 121-128.
[10] PRAHALAD C K, RAMASWAMY V.Co-opting Customer Competence[J]. HarvardBusiness Review, 2000, 78(1): 79-87.
[11] 简兆权, 令狐克睿, 李雷. 价值共创研究的演进与展望——从“顾客体验”到“服务生态系统”视角[J]. 外国经济与管理, 2016, 38(9): 3-20.
JIAN Z Q, LINGHU K R, LI L.The Evolution and Prospects of Value Co-creation Research: A Perspective from Customer Experience to Service Ecosystems[J]. Foreign Economics & Management, 2016, 38(9): 3-20.
[12] 辛向阳, 王晰. 服务设计中的共同创造和服务体验的不确定性[J]. 装饰, 2018(4): 74-76.
XIN X Y, WANG X.Co-Creation and Uncertainties of Experiences in Service Design[J]. Art & Design, 2018(4): 74-76.
[13] 丁熊. 顾客融入视角下服务价值共创的类型、维度及效果[J]. 包装工程, 2023, 44(6): 25-32.
DING X.Types, Dimensions and Effects of Service Value Co-creation from the Perspective of Customer Engagement[J]. Packaging Engineering, 2023, 44(6): 25-32.
[14] 符蝶. 价值共创视角下的城市社区知识共享服务系统设计研究[D]. 长沙: 中南大学, 2023:12-20.
FU D.Research on the Design of Urban Community Knowledge Sharing Service System from the Perspective of Value Co creation[D]. Changsha: Central South University, 2023:12-20.
[15] 张璜, 贺景卫, 夏大为. 从价值提供到价值共创: 设计介入乡村建设的路径研究——基于番禺大岭村的案例[J]. 装饰, 2023(5): 133-135.
ZHANG H, HE J W, XIA D W.From Value Provision to Value Co-creation: A Study on the Path of design Intervention in Rural construction Based on the Case of Daling Village in Panyu[J]. Art & Design, 2023(5): 133-135.
[16] 方媛. 基于价值共创的乡村旅游服务设计研究[D]. 长沙: 江南大学, 2024: 44-52.
FANG Y.Research on Service Design of Rural Tourism Based on Value Co-creation[D]. Changsha: Jiangnan University, 2024: 44-52.
[17] 严妮, 高梦瑶, 封基铖, 等. 设计介入与共同营造:高荡布依山村的案例[J]. 装饰, 2022(4): 42-47.
YAN N, GAO M Y, FENG J C, et al.Design Intervention and Co-creation: The Case of Gaodang Buyi Mountain Village[J]. Art & Design, 2022(4): 42-47.
[18] 人民网. 滇西山村有了数字科普馆[EB/OL]. (2024-02-01)[2025-01-11]. http://yn.people.com.cn/n2/2024/0201/c372456-40734405.html.
People Net. A Mountain Village in Western Yunnan has a Digital Science Museum[EB/OL]. (2024-02-01) [2025-01-11]. http://yn.people.com.cn/n2/2024/0201/c372456-40734405.html.
[19] 第一观察. 总书记云贵之行心系民族地区高质量发展-新华网[EB/OL]. (2024-11-12)[2025-04-22]. https://www.news.cn/politics/leaders/20250320/bb4de40bf4da45d49bc49bfc9dae940f/c.html.
First Observation: General Secretary Xi Jinping's Visit to Yunnan and Guizhou Shows His Concern for High-quality Development in Ethnic Minority Areas - Xinhuanet[EB/OL]. (2024-11-12) [2025-04-22]. https://www.news.cn/politics/leaders/20250320/bb4de40bf4da45d49bc49bfc9dae940f/c.html.
[20] 沧江明珠云县, 云县融媒体中心. 云县: 沪滇携手助企联农有成效[EB/OL]. (2025-04-24)[2025-04-25]. https://mp.weixin.qq.com/s/3dOupM0IDo1N5cQNUK7Dtw.
Yun County, the Pearl of Cangjiang River, Yun County Media Integration Center. Yun County: Shanghai and Yunnan join hands to help enterprises and farmers achieve results [EB/OL]. (2025-04-24) [2025-04-25]. https://mp.weixin.qq.com/s/3dOupM0IDo1N5cQNUK7Dtw.
[21] 张龙全媒体.科技加持小忙兔农民专业合作社闯新路[EB/OL]. (2024-09-12) [2025-01-11]. https://baijiahao.baidu.com/s?id=1805509653343923073&wfr=spider&for=pc.
Zhang Long Omnimedia. With the support of technology, Xiaomangtu Farmers' Professional Cooperative breaks new ground[EB/OL]. (2024-09-12)[2025-01-11]. https://baijiahao.baidu.com/s?id=1805509653343923073&wfr=spider&for=pc.
[22] 欧阳武旻, 杨静. 乡村品牌叙事性设计策略研究[J]. 包装工程, 2023, 44(14): 306-315.
OUYANG W M, YANG J.Narrative Design Strategy of Rural Brand[J]. Packaging Engineering, 2023, 44(14): 306-315.
[23] 张承宏, 余家黎, 李峻峰. 艺术乡建模式下皖北村落在地性设计研究——以刘庄民俗村为例[J]. 中外建筑, 2023(6): 74-78.
ZHANG C H, YU J L, LI J F.Study on the Local Design of Villages in Northern Anhui under the Mode of Artistic Township Construction: Taking Liuzhuang Folk Village as an Example[J]. Chinese & Overseas Architecture, 2023(6): 74-78.
[24] 华南理工大学: 一条“科技路” 小忙兔变“振兴兔”——科技赋能乡村治理的创新实践 - 中华人民共和国教育部政府门户网站[EB/OL]. (2024-11-12) [2025-04-25]. http://www.moe.gov.cn/jyb_xwfb/xw_zt/moe_357/jjyzt_2022/2022_zt04/dianxing/xiangmu/gaoxiao/zhishu9th/202502/t20250214_1179096.html.
South China University of Technology: A "Science and Technology Road" from Busy Rabbit to Revitalizing Rabbit - Innovative Practice of Empowering Rural Governance with Science and Technology - Government Portal of the Ministry of Education of the People's Republic of China [EB/OL]. (2024-11-12) [2025-04-25]. http://www.moe.gov.cn/jyb_xwfb/xw_zt/moe_357/jjyzt_2022/2022_zt04/dianxing/xiangmu/gaoxiao/zhishu9th/202502/t20250214_1179096.html.