老字号文化视域下智能儿童玩具模块化设计路径研究

赵颖涛

doi:10.19554/j.cnki.1001-3563.2026.04.053

PDF(6829 KB)

包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (4) : 615-630. DOI: 10.19554/j.cnki.1001-3563.2026.04.053

设计智创·数智时代面向城市文化和生活的产品设计多元探索与创新

老字号文化视域下智能儿童玩具模块化设计路径研究

赵颖涛^*

作者信息 +

Modular Design Path of Smart Children's Toys from the Perspective of Time-honored Brand Culture

ZHAO Yingtao^*

Author information +

文章历史 +

摘要

目的旨在应对传统文化传承与当代儿童认知之间的脱节问题,探索在老字号文化视域下,构建一套系统性的智能儿童玩具创新模块化设计路径,实现文化基因的现代转译与教育价值的深度融合。方法使用CiteSpace软件对智能儿童玩具文献进行关键词共现分析,得到热点图谱,分析当前研究不足之处;运用文化三层次理论对天津老字号文化基因进行解构并形成谱系图,构建老字号文化基因转译路径;创新性地提出针对儿童玩具领域的模块化设计原则,总结模块化玩具设计路径;对基于感官联觉、情感体验、具身认知的智能儿童玩具交互设计模式进行深入分析;基于用户调研进行设计实践。结果构建出一套完整的老字号文化基因赋能智能玩具模块化设计路径并以此为指导进行方案设计。结论数智时代,传统玩具产品的一体化设计已难以适应寓教于乐、灵活定制的玩具市场需求,老字号文化赋能智能儿童玩具模块化设计成为“小模块撬动大效益”的生动案例。

Abstract

To address the disconnection between traditional cultural inheritance and contemporary children's cognition, the work aims to explore the construction of an innovative modular design path for smart children's toys from the perspective of time-honored brand culture, achieving the modern translation of cultural genes and the deep integration of educational value. The software CiteSpace was utilized to conduct a key word co-occurrence analysis on the literature related to smart children's toys, obtaining a hotspot map to analyze the current research gaps. The three-level theory of culture was employed to deconstruct the cultural genes of Tianjin's time-honored brands and form a pedigree diagram, constructing a translation path for the cultural genes of time-honored brands. The modular design principles specific to the field of children's toys were proposed in an innovative manner and the modular toy design paths were summarized. An in-depth analysis of interactive design modes for smart children's toys was conducted based on sensory synesthesia, emotional experience, and embodied cognition. Furthermore, the design practice was carried out based on user research. A comprehensive modular design approach was constructed for smart toys, enriched by the cultural genes of time-honored brands, and used as a guide for scheme design. In the digital and intelligent era, the integrated design of traditional toy products has become difficult to adapt to the toy market demand for edutainment and flexible customization. The cultural empowerment of time-honored brands in the modular design of smart children's toys has become a vivid case of "small modules leveraging big benefits".

导出引用1

赵颖涛. 老字号文化视域下智能儿童玩具模块化设计路径研究[J]. 包装工程. 2026, 47(4): 615-630 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.053

ZHAO Yingtao. Modular Design Path of Smart Children's Toys from the Perspective of Time-honored Brand Culture[J]. Packaging Engineering. 2026, 47(4): 615-630 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.053

中图分类号： TB482

参考文献

[1] 张红颖, 刘暄, 张宗登. 面向学龄前儿童的益智玩具交互设计研究[J]. 家具与室内装饰, 2023, 30(10): 71-75.
ZHANG H Y, LIU X, ZHANG Z D.Research on Interactive Design of Educational Toys for Preschool Children[J]. Furniture and Interior Decoration, 2023, 30(10): 71-75.
[2] KARA N, KURSAT C.Smart Toy Based Learning[J]. Educational Technology & Society, 2013(10): 30-45.
[3] KOMIS V, KARACHRISTOS C, MOUTRA D, et al.Smart Toys in Early Childhood and Primary Education: A Systematic Review of Technological and Educational Affordances. Applied Sciences, 2021, 11(18): 8653.
[4] CUBELETS. Modular Robotics[R]. Free USA Shipping Modular Robotics, 2019-03-10.
[5] 吕天娥. 基于幼教理论的大型儿童玩具设计研究[J]. 装饰, 2016, 11(283): 132-133.
LYU T E.Design Research of Large-scale Children's Toys Based on the Theory of the Preschool Education[J]. Decoration, 2016, 11(283): 132-133.
[6] 董素月. 儿童智能交互玩具模块化开发与应用设计研究[D]. 天津: 天津科技大学, 2017.
DONG S Y.Research on Modular Development and Application of Intelligent Interactive Toy for Children[D]. Tianjin University of Science and Technology, 2017.
[7] 张月. 针对侗族文化传承的儿童交互产品设计研究[D]. 贵阳: 贵州师范大学, 2021.
ZHANG Y.Research on the Design of Children's Interactive Products for Dong Culture Inheritance[D]. Guiyang: Guizhou Normal University, 2021.
[8] 赵思行. 江西红色文化视域下的模块化智能儿童玩具设计[D]. 南昌: 南昌大学, 2023.
ZHAO S H.Design of Modular Intelligent Children's Toys from the Perspective of Jiangxi Red Culture[D]. Nanchang: Nanchang University, 2023.
[9] 李淑乐, 曾春蓉, 张超等. 台江苗绣纹样的基因谱系图构建及设计应用[J].包装工程, 2025, 46(2): 261-272.
LI S L, ZENG C R, ZHANG C, et al.Construction and Design Application of Gene Pedigree Map of Taijiang Miao Embroidery Patterns[J]. Packaging Engineering, 2025, 46(2): 261-272.
[10] 罗仕鉴, 王瑶, 钟方旭, 等. 创新设计转译文化基因的数字开发与传播策略研究[J]. 浙江大学学报(人文社会科学版), 2023,53(1): 5-18.
LUO S J, WANG Y, ZHONG F X, et al.A Research on the Digital Development and Communication Strategy of Translating Cultural Genes by Innovative Design. Journal of Zhejiang University (Humanities and Social Sciences), 2023,53(1): 5-18.
[11] 张姝, 李胜凯.文化基因转译下的鹤壁窑IP设计研究[J].设计艺术研究, 2025,15(5):69-75.
ZHANG S, LI S K.Research on IP Design of Hebi Kiln Based on the Translation of Cultural Gene[J]. Design Art Research, 2025,15(5):69-75.
[12] 庞朴. 文化结构与近代中国[J]. 中国社会科学, 1986(5): 81-98.
PANG P.Cultural Structure and Modern China[J]. Chinese Social Sciences,1986(5): 81-98.
[13] 音凌工笔画教学. 年画连年有余[EB/OL]. (2025-12-7) [2025-12-9]. https://mp.weixin.qq.com/s/MUG5yphb57C8uMbfikjFig.
Yinling Fine Brushwork Teaching. Years of Surplus New Year Paintings[EB/OL]. (2025-12-7)[2025-12-9]. https://mp.weixin.qq.com/s/MUG5yphb57C8uMbfikjFig.
[14] 华艺社. [五子夺莲]送亲朋好友祝愿连生贵子多福多寿非遗国礼杨柳青年画[EB/OL]. (2024-5-29) [2024-9-22]. https://mp.weixin.qq.com/s/ci-o8O35756NN_4hMImiGA.
Huayi Society. [Five Sons Plundering Lotus] Sending Wishes to Relatives and Friends for A Long and Prosperous Life for A Noble Son. Intangible Cultural Heritage: Yangliuqing New Yearpaintings[EB/OL]. (2024-5-29) [2024-9-22].https://mp.weixin.qq.com/s/ci-o8O35756NN_4hMImiGA.
[15] 马大勇. 福寿三多[EB/OL]. (2016-8-30)[2024-9-22]. https://mp.weixin.qq.com/s/2UAyJ8zHLSwK3Lx2gbJvoQ.
MA D Y. Three Blessings and Longevity[EB/OL]. (2016-8-30)[2024-9-22]. https://mp.weixin.qq.com/s/2UAyJ8zHLSwK3Lx2gbJvoQ.
[16] 杨威利. 杨柳青年画分享[EB/OL]. (2024-7-12) [2024-9-22]. https://mbd.baidu.com/newspage/data/dtlandingsuper?nid=dt_4093912906737837507.
YANG W L. Yangliuqing New Year's Paintings Sharing[EB/OL].(2024-7-12)[2024-9-22].https://mbd.baidu.com/newspage/data/dtlandingsuper?nid=dt_4093912906737837507.
[17] 时代记忆. 中国四大木版年画——杨柳青年画[EB/OL]. (2023-7-31)[2024-9-22]. https://mp.weixin.qq.com/s/RAsEdjWmVKabi7HUnh4i5w.
Memories of the Times. The Four Major Woodblock New Year Paintings in China - Yangliu Youth Painting [EB/OL]. (2023-7-31)[2024-9-22]. https://mp.weixin.qq.com/s/RAsEdjWmVKabi7HUnh4i5w.
[18] 程少伟, 宋端树. 基于模块化设计的特高压线路铺设作业飞车设计[J]. 包装工程, 2015, 36(24): 65-69.
CHENG S W, SONG D S.Operating Vehicles Design of Laying UHV Transmission Lines Based on Modularization[J]. Packaging Engineering, 2015, 36(24): 65-69.
[19] 陈媛, 宋端树, 黄悦欣. 模块化设计方法在童车设计中的应用[J]. 包装工程, 2017,38(16): 158-162.2017, 38(16): 158-162.
CHEN Y, SONG D S, HUANG Y X.Application of Modularity Design Methods in Children's Bike Design[J]. Packaging Engineering, 2017, 38(16): 158-162.
[20] TENG. A Systematic Approach for Green Design in Modular Product Development[J].The International Journal of Advanced Manufacturing Technology, 2013, 68(9): 272-274.
[21] 秦晓宇, 徐伟, 詹先旭. 基于STEAM教育的儿童益智玩具设计[J]. 家具与室内装饰, 2020, (8): 80-82.
QIN X Y, XU W, ZHAN X X.Design of Children's Educational Toys Based on STEAM Education[J]. Furniture and Interior Decoration, 2020(8): 80-82.
[22] 王秀丽, 蒋晓, 赵丹琳等. 基于具身认知的儿童智能玩具交互设计研究[J]. 包装工程, 2019, 40(16): 165-170.
WANG X L, JIANG X, ZHAO D L, et al.Interaction Design of Children's Smart Toy Based on Embodied Cognition[J]. Packaging Engineering, 2019, 40(16): 165-170.