目的 针对当代包装设计同质化、表面符号化与文化内涵缺失的问题,对中国古代包装进行深层次探索,将量化和质性结合,为当代化妆品包装在文化传承与创新设计应用中提出一种新的路径和方法,同时也为传统器物的保护传承与活化创新提供了一条可量化、可复制、可验证的科学路径。方法 首先将收集的唐宋陶瓷化妆品包装通过文化基因理论进行基因识别和提取解析;然后通过运用AHP层次分析法与FCE模糊综合评判法模型,量化地筛选出既保留文化精髓又具备当代转化价值的最优文化基因因子集合;最后进行文化基因的表达与设计创新。结果 验证了挖掘传统造物设计文化基因的必要性,提出了与之相契的合设计方法和创新路径,对当代化妆品包装融入更深的文化价值,以至从包装的领域巩固中华文化主体性。结论 提出“基因层-推衍层-应用层”相融合的研究范式。开辟了新思路,将唐宋陶瓷化妆品包装的价值注入“传统文化类”包装设计的创新中,将模糊的文化意象转化为可以被量化分析、科学选取的设计因子,从而实现文物的活化利用,古代传统化妆品包装的有效传承。
Abstract
To address the issues of homogenization, superficial symbolism and lack of cultural depth in contemporary packaging design, the work aims to conduct an in-depth exploration of ancient Chinese packaging and propose a novel pathway and methodology for the application of cultural inheritance and innovative design in contemporary cosmetic packaging by integrating quantitative and qualitative methods while offering a scientific approach which can be quantifiable, replicable, and verifiable for the preservation, inheritance, and revitalization of traditional artifacts. Initially, cultural genes were identified and extracted from the collected ceramic cosmetic packaging in the Tang and Song Dynasties through the cultural gene theory. Subsequently, the Analytic Hierarchy Process (AHP) and Fuzzy Comprehensive Evaluation (FCE) models were employed to quantitatively screen for an optimal set of cultural gene factors that preserved cultural essence while possessing contemporary transformative values. These factors were then used for the expression and innovative design of cultural genes. The necessity of excavating cultural genes from traditional artifact design was validated, corresponding design methods and innovation pathways were proposed, and deeper cultural values were incorporated into contemporary cosmetic packaging, thereby reinforcing the subjectivity of Chinese culture within the packaging domain. The study introduces a research paradigm integrating the "Gene Layer, Derivation Layer, and Application Layer". It pioneers a new approach by infusing the value of ceramic cosmetic packaging in the Tang and Song Dynasties into the innovation of "traditional culture-inspired" packaging design. This transforms vague cultural imagery into design factors amenable to quantitative analysis and scientific selection, ultimately facilitating the living inheritance of ancient packaging design.
关键词
唐宋化妆品陶瓷包装容器 /
文化基因 /
因子转化 /
活化利用 /
AHP-FCE模型
Key words
ceramic cosmetic packaging containers in the Tang and Song Dynasties /
cultural genes /
factor transformation /
revitalization and utilization /
AHP-FCE model
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基金
国家社会科学基金后期资助重点项目（24FYSA002）湖南省社会科学基金青年项目（24YBQ120）; 湖南工业大学研究生科研创新立项不资助项目（CXBZJ2409）
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