&#x0201c;国潮&#x0201d;品牌色彩计算与智能设计实践研究

胡晓帆; 楼小龙

doi:10.19554/j.cnki.1001-3563.2026.06.025

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (6) : 283-298. DOI: 10.19554/j.cnki.1001-3563.2026.06.025

视觉传达设计

“国潮”品牌色彩计算与智能设计实践研究

胡晓帆, 楼小龙^*

作者信息 +

Color Calculation and Intelligent Design Practice of "National Trend" Brands

HU Xiaofan, LOU Xiaolong^*

Author information +

文章历史 +

摘要

目的分析不同品类热门国潮品牌的电商设计物料图片,提取和归纳其色彩特征,并应用于人工智能辅助创作,为国潮品牌的视觉设计提供指导。方法基于30个热门国潮品牌采集300张设计物料图片;使用K-means聚类方法提取每张图片的主要特征颜色,计算提取所得的1 500种主要特征颜色的色相、色温、饱和度信息,以及对应图像的最大对比度和整体对比度值;在此基础上完成不同品类国潮品牌色彩设计的对比分析和特征总结。结果提出国潮品牌用色建议,建立适用于不同类型品牌的国潮参考配色方案和人工智能辅助配色模块,并通过实验评估其效用。结论使用色彩聚类和空间转换计算方法能有效提取并呈现国潮品牌电商图片的用色特征和品类差异;提出的国潮设计参考色卡和辅助配色模块,能有效增强人工智能辅助创作的色彩生成效果,为国潮品牌的智能设计实践提供参考价值。

Abstract

The work aims to analyze the e-commerce design images of popular National Trend brands across different categories, extract and summarize their color characteristics and apply them to artificial intelligence-assisted creation, providing guidance for the visual design of National Trend brands. 300 e-commerce design images were collected from 30 leading "National Trend" brands. The K-means clustering method was employed to extract the dominant feature colors from each image and the hue, color temperature, and saturation information of the 1 500 main feature colors extracted through calculation, along with the maximum contrast and overall contrast values of the corresponding images, were computed. On this basis, a comparative analysis and feature summary of color design for different categories of National Trend brands were completed. Color usage recommendations for National Trend brands were proposed, reference color schemes tailored to different types of National Trend brands and an AI-assisted color matching module were established, and their effectiveness was evaluated through experimentation. The use of color clustering and spatial transformation calculation methods can effectively extract and present the color characteristics and category differences of National Trend brand e-commerce images. The proposed National Trend design reference color cards and auxiliary color matching module can effectively enhance the color generation effect of AI-assisted creation, providing reference value for the intelligent design practice of National Trend brands.

导出引用1

胡晓帆, 楼小龙. “国潮”品牌色彩计算与智能设计实践研究[J]. 包装工程. 2026, 47(6): 283-298 https://doi.org/10.19554/j.cnki.1001-3563.2026.06.025

HU Xiaofan, LOU Xiaolong. Color Calculation and Intelligent Design Practice of "National Trend" Brands[J]. Packaging Engineering. 2026, 47(6): 283-298 https://doi.org/10.19554/j.cnki.1001-3563.2026.06.025

中图分类号： TB472 J51

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