视觉叙事视域内岭南宗祠文化空间活化设计策略与实践研究

杨恩举, 邓谕, 皮永生

包装工程(设计栏目) ›› 2026, Vol. 47 ›› Issue (6) : 309-318.

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包装工程(设计栏目) ›› 2026, Vol. 47 ›› Issue (6) : 309-318. DOI: 10.19554/j.cnki.1001-3563.2026.06.027
设计研讨

视觉叙事视域内岭南宗祠文化空间活化设计策略与实践研究

  • 杨恩举1,2, 邓谕3, 皮永生1*
作者信息 +

Revitalization Design Strategies and Practices of Lingnan Ancestral Hall Cultural Space within the Visual Narrative Perspective

  • YANG Enju1,2, DENG Yu3, PI Yongsheng1*
Author information +
文章历史 +

摘要

目的 以岭南宗祠文化空间为研究对象,针对当前乡村文化空间改造中功能性转化过度、文化记忆弱化的问题,探索通过视觉叙事理论激活宗祠文化的方法。方法 研究以视觉叙事理论为设计框架,通过解构分析岭南宗祠文化空间,总结文字物件与装饰物件的叙事价值,并基于叙事物件内容的视觉化转译,提出叙事物件与空间路线配合角色化叙事体验的设计策略。结论 通过基于角色体验的叙事流程设计和数字化交互手段的视觉叙事设计,能够在“不侵入”宗祠建筑本体的基础上,实现岭南宗祠文化空间的现代化表达与传承,为此类乡村文化空间可持续发展提供重要的参考价值。

Abstract

The work aims to explore the methods of activating ancestral temple culture through the visual narrative theory with the cultural space of Lingnan ancestral temples as the research object, to deal with the problems of excessive functional transformation and weakened cultural memory in the current renovation of rural cultural spaces. With the visual narrative theory as the design framework, and by deconstructing and analyzing the cultural space of Lingnan ancestral temples, the narrative value of textual and decorative objects was summarized. Based on the visual translation of the content of narrative objects, a design strategy that combined narrative objects with spatial routes to create a role-based narrative experience was proposed. Through the design of experiential narrative processes based on role engagement and digital interactive visualization, the research enables the modern expression and sustainable transmission of Lingnan ancestral temple culture without intruding into the main body of the ancestral temple building, offering valuable insights for the sustainable development of rural cultural spaces.

关键词

视觉叙事 / 岭南宗祠 / 乡村文化空间 / 文化赋能

Key words

visual narrative / Lingnan ancestral temple / rural cultural space / cultural empowerment

引用本文

导出引用1
杨恩举, 邓谕, 皮永生. 视觉叙事视域内岭南宗祠文化空间活化设计策略与实践研究[J]. 包装工程. 2026, 47(6): 309-318 https://doi.org/10.19554/j.cnki.1001-3563.2026.06.027
YANG Enju, DENG Yu, PI Yongsheng. Revitalization Design Strategies and Practices of Lingnan Ancestral Hall Cultural Space within the Visual Narrative Perspective[J]. Packaging Engineering. 2026, 47(6): 309-318 https://doi.org/10.19554/j.cnki.1001-3563.2026.06.027
中图分类号: TB482   

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基金

2024年国家社会科学基金艺术学一般项目(24BG127); 2024年广西哲学社会科学研究课题(24YSF026); 2022年度广西高等教育本科教学改革工程项目(2022JGZ151)

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