基于AHP-扎根理论的湘西苗族花带文化基因解码与设计转译

彭骏杰; 李淑琪; 鲁政

doi:10.19554/j.cnki.1001-3563.2026.06.030

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (6) : 343-354. DOI: 10.19554/j.cnki.1001-3563.2026.06.030

设计研讨

基于AHP-扎根理论的湘西苗族花带文化基因解码与设计转译

彭骏杰, 李淑琪, 鲁政^*

作者信息 +

Decoding and Design Translation of Cultural Genes from the Xiangxi Miao Flower Belt Based on the AHP-Grounded Theory

PENG Junjie, LI Shuqi, LU Zheng^*

Author information +

文章历史 +

摘要

目的以湘西苗族花带为例探讨民族艺术的文化基因的提取与转译路径,提出民族艺术在现代文创产品设计中的创新发展策略。方法首先,基于层次分析法（AHP）构建湘西苗族花带的文化因子库,通过指标评价与层级判断矩阵量化各文化因子的权重值;其次,运用扎根理论收集目标用户的消费需求;随后,以形状文法对湘西苗族花带的高权重文化因子进行设计转译,生成设计方案;最后,通过模糊综合评价方法对设计方案进行检验与优化。结果依据所提取出的四组文化基因,结合目标用户需求偏好,设计出湘西苗族花带系列文创产品。结论结合层次分析法及扎根理论的综合研究方法,有效降低了设计定位与评价的主观性,既为湘西苗族花带文创产品设计提供了科学依据,又为民族文化遗产的可持续传承提供了新路径。

Abstract

The work aims to explore the extraction and translation path of cultural genes in ethnic art with the Xiangxi Miao flower belt as an example and propose innovative development strategies for ethnic art in modern cultural and creative product design. Firstly, a cultural factor library was constructed for the Xiangxi Miao flower belt based on the Analytic Hierarchy Process (AHP), and the weight values of each cultural factor was quantified through indicator evaluation and hierarchical judgment matrix. Secondly, the grounded theory was employed to collect the consumption needs of target users. Next, high weight cultural factors of the Xiangxi Miao flower belt were designed and translated with the shape grammar and the design scheme was generated. Finally, the design scheme was tested and optimized with the fuzzy comprehensive evaluation method. Based on the four extracted cultural genes and the preferences of the target users, a series of cultural and creative products of the Xiangxi Miao flow belt were designed. The comprehensive research method combining the Analytic Hierarchy Process and the Grounded Theory effectively reduces the subjectivity of design positioning and evaluation, providing a scientific basis for the design of cultural and creative products of the Xiangxi Miao flower belt, and offering a new path for the sustainable inheritance of ethnic cultural heritage.

导出引用1

彭骏杰, 李淑琪, 鲁政. 基于AHP-扎根理论的湘西苗族花带文化基因解码与设计转译[J]. 包装工程. 2026, 47(6): 343-354 https://doi.org/10.19554/j.cnki.1001-3563.2026.06.030

PENG Junjie, LI Shuqi, LU Zheng. Decoding and Design Translation of Cultural Genes from the Xiangxi Miao Flower Belt Based on the AHP-Grounded Theory[J]. Packaging Engineering. 2026, 47(6): 343-354 https://doi.org/10.19554/j.cnki.1001-3563.2026.06.030

中图分类号： TB482

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